When the image prints to the edge of the label it is called a bleed.  On a press, the artwork is printed on rolls of paper and then die cut out to size.  If you do not allow for a 1/16 of an inch bleed, any misalignment  will result with the artwork not running to the edge of the cut.   This means a hairline white edge can appear where there should be no white edge at all.  Building your files 1/6″ larger than the final trim size guarantees that images truly will go all the way to the edge of the printed paper.  If you have any questions about bleeds or how to build bleeds in your artwork contact Lisa or Laura in the art department.

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This blog post was written by Scott

President of Rose City Label - I am the primary blogger and marketing driver for our company. I can help with just about any label challenge - let my 21 years experience work for you!