With over 600 wineries in Oregon, it’s safe to say that we love our local wines here in the Willamette Valley and the surrounding regions. It’s also safe to say that the competition has become greater as the region’s reputation has grown among wine enthusiasts.

Wine lovers visiting your tasting room can use all their senses to select their favorite variety and vintage. However, most consumers have only their eyes to go by. This makes an eye-catching, durable label one of the best things you can do for your bottles. (On the outside, at least.)

 

Choosing a Stock for Wine Labels

Textured paper is a classic choice for labeling wine bottles. A bit of texture gives consumers a way to literally feel the passion and effort that’s gone into your product. Wine lovers like to use all their senses, so choosing a textured stock makes perfect sense.

Water resistance is also a concern, particularly for wines that are best served chilled. Thankfully, we’ve got years of experience with coatings and adhesives that will hold up even to an evening of being plunged in and out of an ice bucket.

 

Digital Printing for Wine Labels

Historically, the setup costs associated with producing a new label has left wineries with a choice: order new plates each year, or find some less efficient (and less attractive) way to distinguish one year’s bottling from previous harvests. Thankfully, our high-quality digital presses make changing the vintage (or any data on your label) as easy as typing it on a keyboard.

Skipping the setup costs and delay each year translates to real savings for any winery, large or small. Additionally, digital printing allows us to greatly reduce lead times. A new line, a logo change, adding a QR code, even a full redesign no longer means waiting months for delivery of your finished labels.

 

Wine Labels for Special Events

Does your winery produce special bottlings for weddings, openings, retreats and other special events? Imagine being able to offer a custom, personalized label as a value-added service. With digital wine label printing, we can produce as few or as many as you need, at a price point you’ll find attractive. We relish the opportunity to help you delight your customers.

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This blog post was written by Krista Summers

Rose City Label Contributor

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