How Hot Stamping Is Different from Metallic Stock

How Hot Stamping Is Different from Metallic Stock

by | Sep 4, 2025 | Label Design

In a previous video, we explained how to design for metallic stock. The shiny effect comes from printing directly on metallic paper, which uses white ink to block shine where you don’t want it.

Foil stamping works differently. Instead of using metallic paper, we stamp metallic foil onto the label. 

This requires a slightly different setup.

Step 1: Create a Spot Color for Foil

  • Select the object you want foiled (for example, a blue logo).
  • Make a new spot color swatch and give it a clear name, like Blue Foil.
  • Apply this spot color to the object.

This tells the printer exactly where the foil should be applied.

Pro tip: Always name your spot colors clearly to avoid confusion during production.

Step 2: Embossing Setup

Embossing is created in a similar way to foil:

  • Copy the same object and paste it in place.
  • Move it to a new layer and create a new spot color named Emboss.
  • Set the object to overprint so you can see how it interacts with the foil in your file.

Now you can toggle layers on and off to preview foil and emboss separately. For even more accuracy, open the Separations Preview palette and toggle on and off there. This will make sure your overprints are correct.

Key Things to Remember

  • Foil is positive. What you see filled with the spot foil color is what will be foiled.
  • Embossing is also positive. The filled area is what will rise off the surface. You can specify it as a deboss instead if you want the filled area to be stamped lower than the surface.
  • Always use spot colors (not process CMYK) for foil and emboss.
  • Keep each effect on its own layer to stay organized.

The Payoff

By setting up your foil and embossing this way, you:

  • Ensure your file is production-ready
  • Avoid miscommunication with your printer
  • End up with labels that look polished, professional, and truly stand out

Watch the video below for a full step-by-step walkthrough in Illustrator.

Need help making your labels shine? The Rose City Label team is always here to answer questions and make sure your artwork is press-ready.