by Scott Pillsbury | Jan 23, 2023 | Label Design
In today’s crowded marketplace, making sure your product stands out on store shelves is more important than ever. With so many options vying for consumers’ attention, you only have a few seconds to capture their interest. But did you know that packaging plays a huge role in catching consumers’ eyes? According to Ipsos research, 72% of consumers are influenced by product packaging, and 67% say the materials used in the packaging matter.
One of the biggest trends in packaging today is sustainability. According to Ipsos, 85% of consumers consider sustainability when purchasing. This is especially true for younger generations like Millennials and Gen Z. Brands that prioritize eco-friendly packaging are more likely to win over these consumers.
Personalization is also becoming more important in packaging. It’s estimated that personalized packaging will double in the next decade, thanks to advances in digital printing. But it’s important to strike a balance between personalization and brand recognition. Your packaging should be visually appealing and instantly recognizable as your brand.
As an SGP-certified, eco-friendly print partner, we have the skills and expertise to help you navigate these challenges. We can provide digital labels with vast personalization options, while also ensuring that your packaging is sustainable and visually appealing. We are ideally positioned to help you soar in 2023. Call us today to learn more about how we can help you create packaging that will stand out on store shelves.
by Scott Pillsbury | Sep 23, 2018 | Company News, Environmental Green
We are very proud of the good work we do to be an eco-friendly company. Our people care about the earth we share and they are proud to be a part of a company that considers the environment. Not all projects we start end up with dramatic results, but our eco-efforts certainly do. Over time, as we have measured and worked, the gains have piled up in all areas. Please contact us if you have questions.
Results – The Numbers Don’t Lie!
Once we were committed to the green business, we knew we needed to measure our results. Each month we measure these four eco-measures. These are indexed to our production – resources consumed per unit of production. Over the past five years, our business has grown considerably, so our absolute consumption has increased, but on a per unit of production basis, we have made fantastic gains. Check out these graphs!
Electricity – Down 3% since 2013
Water – Down 47% since 2013
Garbage – Down 7% since 2013
Natural Gas – Down 43% since 2013
Thank You! We appreciate all your support
We do this all for you, our amazing customers. Thank you for pushing us to do better every single day. We aren’t done yet – we will continue to work hard to make our company more and more eco friendly into the future. Are you on the same journey? Anything we can do to help? Please call us today, we would love to share more about our programs and the results we have achieved.
by Scott Pillsbury | Sep 5, 2018 | Customers/Examples, Technical
Keeping Consumers Safe with a Prop 65 Label
There is a huge new burden on manufacturers that sell products to consumers in California – and it may require a label update:
All manufacturers, producers, packagers, importers, suppliers, and distributors, regardless of whether they are located in California or out of state, must provide a warning if their products cause exposures to any listed chemical to individuals in California.
If you are selling anything with ingredients on the prohibited list, you may need to update the language on your labels. The NFIB has an excellent summary of the newly updated law on their website. According to NFIB,
More specifically, a warning label is required if the chemical included has either a 1 in 100,000 chance of causing cancer over a 70 year period, or unless it may be said that exposure to 1000 times the amount of the chemical within the product has no observable effect on reproductive health
The update effective in August 2018 is actually just a more strict interpretation of the law passed in 1986 – Safe Drinking Water and Toxic Enforcement Act This law requires disclosures if any of 900 listed chemicals are present in your product. Read the full NFIB article by clicking here.
California even has a specific website dedicated to the new law. Check more on that site by clicking www.p65warnings.ca.gov
We are All About Full Disclosure
This law seems onerous, but it is no more so than the mandate 20+ years ago to provide nutrition facts on all food packaging. Now, this consumer information seems standard, but at one time, it was a big change for all food producers. This will be the same. Besides marketing and branding, your labels need to give consumers clear and complete information.
We aren’t a graphic design company, but we can help with basic layout changes. Editing your label to be compliant and still be attractive – we can do that. We are experts at fitting lots of information onto a small label. The cost for this redesign is very affordable in most cases. And, if you need a full rebranding, we can refer you to some excellent design agencies. Adding a separate Prop 65 label to your packaging is another option – we can help with that too.
Other Label Questions? We can help
As always, we are here to help with any and all label questions. We can help with technical, aesthetic and financial questions related to your label project. Please call us today. We would be happy to help.
This article is intended to provide Oregon and Washington businesses with general information and is not intended to serve as legal advice regarding any specific matter; information should not be acted upon without legal advice.