labels Archives - Rose City Label

Label Spotlight: Blue Heron French Cheese Company

by Scott Pillsbury | Oct 4, 2024 | Customers/Examples

At Rose City Label, we believe that a wine’s label is just as important as the wine inside the bottle, and Blue Heron French Cheese Company’s Oregon Pinot Gris is a perfect example of what can happen when craftsmanship and creativity come together.

Let’s talk about why this label stands out.

First, the material: We used HP006 Bright White Felt, a textured, premium paper stock that gives the label a rich and tactile feel. You’re greeted with a sense of luxury when you touch the bottle. That texture enhances the overall experience and makes this Pinot Gris even more enticing before you’ve even poured a glass.

Now, the magic of the process: the HP6900 digital press, Delta die cutter, and Newfoil hot stamp press—this trio of printing technology ensures precise, high-quality results. What does that mean for this label? Sharp, detailed lines and rich, true colors. Everything pops with clarity and sophistication, whether it’s the delicate illustration of the heron or the elegant font choices.

Speaking of popping—let’s talk embellishments! We used clear gloss foil and embossing to elevate the design. The foil adds a sleek shine, making the label catch the light beautifully. It creates a high-end feel that draws the eye to the bottle from across the room. And that embossing? It gives the label depth, making the Blue Heron name and the heron illustration feel almost three-dimensional. You can actually feel the craftsmanship with every touch. This attention to detail sets it apart from ordinary wine labels.

In terms of design, the combination of the heron, soft blue tones, and classic typography evokes the coastal serenity of Tillamook, where Blue Heron French Cheese Company calls home. It’s a nod to the natural beauty of Oregon, a place known for its vibrant wine industry.

At Rose City Label, we love creating labels that tell a story, and this one speaks volumes about craftsmanship, elegance, and quality. Every time you pick up a bottle of Blue Heron Oregon Pinot Gris, you’re not just holding wine—you’re holding a piece of art that reflects the essence of both the wine and the region.

That’s why we take so much pride in what we do here at Rose City Label. We know that a well-crafted label like this can enhance the entire wine experience, and Blue Heron’s Pinot Gris is a shining example of how the right materials, press techniques, and embellishments can make a label truly unforgettable.

Packaging Matters: How a Professional Can Help Your Sales Soar

by Scott Pillsbury | Jan 23, 2023 | Label Design

In today’s crowded marketplace, making sure your product stands out on store shelves is more important than ever. With so many options vying for consumers’ attention, you only have a few seconds to capture their interest. But did you know that packaging plays a huge role in catching consumers’ eyes? According to Ipsos research, 72% of consumers are influenced by product packaging, and 67% say the materials used in the packaging matter.

One of the biggest trends in packaging today is sustainability. According to Ipsos, 85% of consumers consider sustainability when purchasing. This is especially true for younger generations like Millennials and Gen Z. Brands that prioritize eco-friendly packaging are more likely to win over these consumers.

Personalization is also becoming more important in packaging. It’s estimated that personalized packaging will double in the next decade, thanks to advances in digital printing. But it’s important to strike a balance between personalization and brand recognition. Your packaging should be visually appealing and instantly recognizable as your brand.

As an SGP-certified, eco-friendly print partner, we have the skills and expertise to help you navigate these challenges. We can provide digital labels with vast personalization options, while also ensuring that your packaging is sustainable and visually appealing. We are ideally positioned to help you soar in 2023. Call us today to learn more about how we can help you create packaging that will stand out on store shelves.

Sustainability RESULTS!

by Scott Pillsbury | Sep 23, 2018 | Company News, Environmental Green

We are very proud of the good work we do to be an eco-friendly company. Our people care about the earth we share and they are proud to be a part of a company that considers the environment. Not all projects we start end up with dramatic results, but our eco-efforts certainly do. Over time, as we have measured and worked, the gains have piled up in all areas. Please contact us if you have questions.

Results – The Numbers Don’t Lie!

Once we were committed to the green business, we knew we needed to measure our results. Each month we measure these four eco-measures. These are indexed to our production – resources consumed per unit of production. Over the past five years, our business has grown considerably, so our absolute consumption has increased, but on a per unit of production basis, we have made fantastic gains. Check out these graphs!

Electricity – Down 3% since 2013

Water – Down 47% since 2013

Garbage – Down 7% since 2013

Natural Gas – Down 43% since 2013

Thank You! We appreciate all your support

We do this all for you, our amazing customers. Thank you for pushing us to do better every single day. We aren’t done yet – we will continue to work hard to make our company more and more eco friendly into the future. Are you on the same journey? Anything we can do to help? Please call us today, we would love to share more about our programs and the results we have achieved.

Prop 65 – Do you need a label update?

by Scott Pillsbury | Sep 5, 2018 | Customers/Examples, Technical

Keeping Consumers Safe with a Prop 65 Label

There is a huge new burden on manufacturers that sell products to consumers in California – and it may require a label update:

All manufacturers, producers, packagers, importers, suppliers, and distributors, regardless of whether they are located in California or out of state, must provide a warning if their products cause exposures to any listed chemical to individuals in California.

If you are selling anything with ingredients on the prohibited list, you may need to update the language on your labels. The NFIB has an excellent summary of the newly updated law on their website. According to NFIB,

More specifically, a warning label is required if the chemical included has either a 1 in 100,000 chance of causing cancer over a 70 year period, or unless it may be said that exposure to 1000 times the amount of the chemical within the product has no observable effect on reproductive health

The update effective in August 2018 is actually just a more strict interpretation of the law passed in 1986 – Safe Drinking Water and Toxic Enforcement Act This law requires disclosures if any of 900 listed chemicals are present in your product. Read the full NFIB article by clicking here.

California even has a specific website dedicated to the new law. Check more on that site by clicking www.p65warnings.ca.gov

We are All About Full Disclosure

This law seems onerous, but it is no more so than the mandate 20+ years ago to provide nutrition facts on all food packaging. Now, this consumer information seems standard, but at one time, it was a big change for all food producers. This will be the same. Besides marketing and branding, your labels need to give consumers clear and complete information.

Easy Redesign

We aren’t a graphic design company, but we can help with basic layout changes. Editing your label to be compliant and still be attractive – we can do that. We are experts at fitting lots of information onto a small label. The cost for this redesign is very affordable in most cases. And, if you need a full rebranding, we can refer you to some excellent design agencies. Adding a separate Prop 65 label to your packaging is another option – we can help with that too.