State of the Art Label Printing – HP 6900 Press

State of the Art Label Printing – HP 6900 Press

State of the Art Label Printing – HP 6900 Press

This machine is a massive upgrade to our digital department.  We will be able to help more people with more high-quality digital labels than ever.  This machine provides the most sustainable digital label platform.  Here are a few of the highlights.

Better Image Quality

Because of the improved laser writing head, the image resolution is better than ever.  This means brighter, more vibrant colors, crisp text, and even more precise color matching.  State of the Art Label Printing – HP 6900 Press

Double Print Speed

At nearly 100 feet per minute, this press rivals traditional print speed. No setup and virtually no waste mean faster delivery for customers.

More Efficient Press Layout

Besides the faster speed, the press is more efficient.  This is a web press with labels delivered in rolls, but the images are transferred to the material in pages (called ‘frames’ in HP lingo).  This press has more than double the page size of the previous machine.  Maximum label size is now 12″x 38″.  More importantly, we can fit more labels of any size into this frame size which means less waste, faster printing, and better results for customers.

Better Color Consistency

Rather than just measuring ink density during the run, this press actually sees color and corrects itself on the fly!  With ‘Continuous Color Calibration’ the machine constantly makes micro adjustments during the print run to keep the tightest color in the industry.  This also improves run to run color consistency.  Repeat orders with exact color matching are easier than ever.

Sustainable Platform

The inks on the press are formed by a mixture of pigment (the consistency of toothpaste) and imaging oil to carry the color.  Previously, this imaging oil was flushed from the press and discarded.  Now, the press recycles its own oil!  Rather than doing an ‘oil change’ periodically, only a small amount of oil is added to the system as needed.

Fluorescent and Metallic Silver Ink

For the first time, true specialty inks are available on a digital press.  This adds to our very wide 7C color gamut to add distinctive color to your label.

More Powerful Variable Data

Want a unique number, barcode, or QR code on each label?  We can do that faster and more accurately than ever.  With a huge computing power upgrade, variable data jobs that previously took hours (and cost more) are now instantaneous.

Supportable for the Future

Built on the latest technology, this press will be supported for many years.  With parts, service, and training readily available, you have a reliable, consistent source for all your labels.

Printing Plates – Why Do I Need Them?

New customers frequently ask about ‘Plate Charges’ and why they are needed.  Well, here is a picture of four plates that have been mounted on the printing rolls:

These plates are made from the digital art file that represents your label.  The art is separated into each of the colors used on the job, and a plate is made for each color.  Then, each plate is inserted into the press and is used to physically transfer the ink onto the paper – this is where the printing really happens:

When all of the colors are combined, and the label is diecut, you get a beautiful finished product:

Why Plates? Because despite the rapid growth in Digital Printing, for MANY applications where the label design doesn’t change often, or the runs are large, traditional printing with plates is still the most cost effective, best quality solution for your printing needs.