When it comes to designing a label for your craft beer, you have several things to consider. In most cases, you’ll feature your brand and logo on every label, as well as your multipack packaging. So how best to maintain a cohesive brand style while making each individual brew stand out from its brethren? How do you deliver variations on a theme while making each brew instantly recognizable as part of your brand?

Part of the beauty of craft beer is its individuality; its uniqueness. For most brewers, this extends to the artwork on the label. In many cases, you already have a remarkable logo that reflects your business personality. By featuring your logo and using labels with variances in color, background image or even shape, you make each batch instantly recognizable to your loyal fans while introducing your brand to everyone who tries any of your beers for the first time.

Varying Labels by Beer Style

Many craft brewers will simply change the background color and the text to differentiate their IPA from their German Lager. Certainly, this will get the job done. However, this can make for a shelf display that’s rather lackluster.

Why not have a little fun with the feature of each brew? For example, you could underlay a subtle golden honeycomb design into the background of your honey wheat ale labels. Your double-hopped IPA labels could feature your logo artwork perched against a background of pen-and-ink-drawn hops. The possibilities are as limitless as the flavors of your craft brews.

Labeling Your Seasonal Brews

Seasonal craft beers are increasingly popular, and many brewers wisely capitalize on that consumer trend by offering a cycle of limited edition beers throughout the year. You can have fun with seasonal craft beer labels as well. As above, background images or patterns are a good choice.

You can also change the shape of your seasonal beer labels to reflect the flavors within. Imagine a summer shandy with the label die-cut into the shape of a lemon. Your fall flavors ale could feature a pumpkin-shaped label and the winter stout may have your logo emblazoned on a snowman’s chest.

Custom Beer Labels for Special Events

If you’re hosting an event, or providing libations for a wedding, company retreat or other affair, that can become a fabulous opportunity to pair your image with the theme of the celebration. Even if your usual label printing is done on a conventional printing press, Rose City Label can easily do a short run of special edition beer labels on our digital press.

Because there are no plates to manufacture, digital label printing is perfectly suited to short runs such as for special events. With this technology, you can create custom craft beer labels for community events without the setup expenses associated with traditional label printing. So don’t be afraid to feature your limited editions and special event brews with subtle changes in art framing your recognizable brand logo. Your consumers will be impressed with the detail.

Ready to discuss how we can help your collection of brews jump off the shelf with a unique set of eye-catching custom beer labels? Bring us your artwork and tell us your goals. We’ll help you determine the perfect way to make your craft beer collection stand out among the rest.

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This blog post was written by Krista Summers

Rose City Label Contributor

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