We are Beverage Can Label Experts!

We are Beverage Can Label Experts!

Beverage Can Label Experts

Because of the great brewery customers that have trusted us all these years, we have become beverage can label experts.  Putting labels on cold, wet cans moving at high speed is not easy.  Excellent machine operators need to keep the speed, tension, and label pressure at optimal levels. Still, without premium labels from bevergage can label experts, you don’t have a chance.

Tons of New Sizes!

Today we print for many, many different can sizes.  16oz and 12oz are definitely most popular, but the 19.2oz can is coming on strong.  A few of our brewery clients are going exclusively to the 4-pack of 16oz cans for all their packaged beer in 2021.  No bottles and no other formats.  Whatever you need, we can help.  We add new sizes to our library every week.

Gateway Brewing is a wonderful community brewery.  They had good success during COVID-19 by offering home delivery of their 16oz cans.  We love working with smart, creative businesses that adapt and stay relevant in tough times.  Check them out at gatewaybrewingpdx.com

Cider in Cans, Too!

Most of our beverage can labels are for beer – maybe that is changing.  More and more we are seeing cider, mead, and CBD infused seltzers packaged in cans.  This diversity makes it even more interesting for us.  And the material choices are endless – clear, white, metallic – we lots of options to make your design pop off the shelf.  And, with our very dense white ink, we can provide some amazing effects on clear and metallic substrates – ask us about them when you call with your next project.

Protection Matters!

The label hasn’t done its job until it gets into the consumer’s shopping cart and then into their cooler while still representing your brand image.  This requires lamination.  A laminate (lamination) is a thin layer of poly that is fused over the ink to protect from scuffing.  Most bottles have a ridge or bumper designed into the profile so you never have the label rubbing against the adjacent label – this protection isn’t provided to cans.  Cans are just a perfect cylinder with constant rubbing and scuffing.  Without lamination, your labels will look horrible in the grocery cooler.

Work with Experts!

Thankfully for you, we have made all the mistakes and learned all the lessons.  We work with all the leading mobile canners and we know how to get can labels done on time and budget.  We are beverage can label experts!  Call us today – we look forward to helping you.

Award Winning Printers!

Award Winning Printers!

Award Winning Printers (again)!

We are award winning printers, again!  Most of the space and energy on this blog is dedicated to showing off our customers and their amazing products, our technical skill, and our environmental commitment.  Today, we are bragging a bit.  In the 2020 Print ROCKS! competition, Rose City Label was again recognized for excellence in printing.  Way to go team!  ** We received 4 previous awards in this competition back in 2017, but it is always nice to be recognized again!

Loowit Brew

Loowit Brewing in Vancouver – Thank You

Our customer, Loowit Brewing was nice enough to trust us with their very special, limited release beer, Tiamat.  Check out more about the beer and see the labels on bottles here.  The beer is an amazing, complex blend –

“Tiamat is a blend of 3 different beers: Barrel-Aged Olde Hardhide Old Ale, Barrel-Aged Cryptodome Barleywine and freshly brewed Shimmergloom Imperial Stout” — this is the description from the Loowit website.  Obviously, a beer this complex and special couldn’t have a boring label on it.  Thankfully, Loowit designed a special label to go with the amazing beer.

Here is the Big Winner – Tiamat!

This label utilizied our premium HP Indigo digital printing along with foil stmaping.  The design is very striking and draws your attention to the bottle right away. Thankfully, we were able to bring this design to life with our printing skill and equipment.  Great job team! 

Award Winning Label Printing

More About the Awards

You can’t brag about Award Winning Printing without an organzied awards competition.  THANK YOU to PPI, Printing Industries of America, and the local volunteer judges that gave up their time to make this happen. Congratulations also to the other award winners – see a full listing here.  If you are more of a visual person, check out the YouTube video by clicking here.  This video shows many, many types of creative printing and design.  It is worth watching the 6 minute video – be sure to check the Rose City Label winning entry at the 0:55 mark in the video.  We have another second place award noted at the 1:40 mark in the video, but it isnt shown visually.  Finally, our Best of Division award is shown at the 2:52 mark.  Wow!  It is humbling to be recognized by our peers and among our peers in this fantastic industry.

Thank You Team!

We continue to be thankful for all our customers that trust us and all our amazing team members.  We work hard every day and it is very nice to be recognized as experts.  If you want to work with our team to produce outstanding labels for your products, please call us today.  We can help.

Black Is Beautiful – Thank You Weathered Souls!

Black Is Beautiful – Thank You Weathered Souls!

Black Is Beautiful Beer

Rose City Label is proud to be a part of the solution – using BEER as a force for GOOD!  With great leadership from a wonderful brewery in Texas, we were able to partner with the Oregon Brewers Guild to support this wonderful program.  We offered FREE labels to the first five OBG member brewers that wanted to brew this beer, but we got 10 fantatsic breweries signed up that same day so we decided to print FREE labels for all 10. What an amazing outpouring of support here in our own community – well done Oregon Brewers!

Thank You Weathered Souls!

Big thank you to Weathered Souls Brewing in San Antino, TX for getting this project moving so quickly.  Just a short time after the public outcry about police brutality toward people of color, the team at Weathered Souls had a dedicated website built to help all of us use beer as a force for good.  Check out Black is Beautiful – the hub for this project that has attracted over 1,000 breweries in all 50 states and 19 countries.  Well done!

Their website gave label artwork, recipe, and a description of the cause.  All they ask is that you donate the proceeds to any good cause that benefits justice for people of color.

Amazing Oregon Brewers that Stepped Up Big!

These 10 were the first to jump in for free labels, but several others have joined in later.  (** For anyone who still wants in on the program, we are offering the labels at a wholesale cost basis from here on out).

Thank You Sasquatch Brewing

This is the first amazing Black is Beautiful label I got to drink personally, and it was wonderful – the flavor, the color, the brewer, and the cause it supported!  Thank you Sasquatch.

High Speed Cold Foil Printing

High Speed Cold Foil Printing

High Speed Cold Foil Printing

This amazing technology doesn’t fully replace hot stamp printing, and it isn’t perfect for every application, but it solves many problems.  This runs at near full press speed (up to 150 feet per minute) and completely avoids the processing on a separate machine.  It takes one full step and station out of process which saves time and money.

 

First, a special UV-curable adhesive is printed onto the label stock using a standard printing plate – no need for an expensive engraved metal plate

Next the foil is laminated to the label stock with the wet adhesive below it.  Then, the UV lamp cures the wet adhesive throught the foil.

Finally, the foil is peeled away from the label.  You can see where the printed image was left on the label – held down by the cured adhesive. 

Perfect for Labels

This inline high speed cold foil printing is perfect for labels. Here is why:

  • Faster press speeds reduce overall cost
  • No need for expensive engraved copper plates
  • Reduced handling for faster delivery
  • Wide variety of foils available

Thanks for considering this relatively new technology for your next project.  We are growing more excited about this with every job we run.  Call us today!

Elegant Hot Stamp Foil Printing

Elegant Hot Stamp Foil Printing

Elegant Hot Stamp Foil Printing

As we come out of COVID-19 every consumer product will be looking to grow their impact.  Every bottle of beer, wine, spirits and soda will be vying for new customer eyes.  Shopping will be a new beginning and old brand loyalties will largely be forgotten.  Getting out of the gate strong, making a huge impact on your ‘new’ customers right away, can be a game changer for many brands.  Think of this restart after COVID-19 as a blank slate – a true rebirth of physical products in the marketplace.  All the old loyalties and prejudices are gone – everyone is shopping in your category for the first time.

Nothing improves your image more than hot stamp foil printing on your label.  Foil pops off the shelf.  The lighting in a retail shelf or cold case interacts with the label in a way that catches the consumer.  You have read many scientific studies about how consumer eyes track around a shelf – you have milliseconds  to grab customer attention. Using elegant hot stamp foil on your label gives you that edge – the slight margin you need to capture new eyeballs and new customers.  Don’t waste this opportunity to grab your consumer for the first time.

The Machine

Although we have been hot stamp foil printing for years, we upgraded our machine a few years ago to a full servo-driven, state of the art press.  See the machine in action on our YouTube channel.  Basically, the process is the same as it Foil Platehas always been – you heat a magnesium, copper, or brass plate up to 220 degrees and smash the foil onto the label with tremendous force.  The process is the same, but this press is much more precise.  These are the key features explained in the video:

  • Large image area – 9″ x 9″ image area allows us to run very large labels, or run many at a time for better economy.
  • Stable steel frame to transfer needed force with precision.
  • Servo driven register for exacting foil placement.
  • Modern electronics for reliable production into the future.
  • Backed by a world wide company and a US-based service technician.

For all these reasons, the new machine is a fantastic addition to our lineup.  We are thrilled to have this technology in house – staffed by our own people – so we can always meet your needs for hot stamp foil label printing.  When you need an edge in the market after COVID-19, we are here to help.

Design Considerations

Elegant Hot Stamp FoilBecause this is a bit of a crude printing technology, the design must be appropriate.  Fade screens, photos, and extreme detail is not possible with hot stamp foil printing.  The printing plate seen in this image is etched or engraved (depending on the metal) and the fine details are not possible.  Besides the plate detail, the physical process of smashing foil into paper is not as elegant as our other printing press options.  Typically bold logos, sans serif type, and borders are good candidates for hot stamp foil printing.  If you have a design in mind, please send it to us for review.  We can make suggestions to help maximize the impact of your foil elements without wasting money on areas that won’t print well.  Fine lines – especially parallel lines together – can be very difficult.  The result can be a crude, blocky appearance that defeats the effect you are trying to create.  Send us your file for review – we can help get the foil in the right places for maximum impact.

Call Us Today – We have 35 YEARS of Hot Stamp Foil Printing!

We are experts in this area.  For nearly 35 years we have been industry leaders in elegant hot stamp foil printing.  Other label printers send jobs to us!  We are respected in this area because of our knowlege, experience, and results.  This COVID-19 crisis has been brutal on many of our customers.  We are here for you and want to see you rise from this with a better business than ever.  Elegant Hot Stamp foil printing can make a difference in your recovery.  Call us today.  We can help!

 

Textured Varnish – Feel the Luxury!

Textured Varnish – Feel the Luxury!

Textured Label Varnish

Textured label varnish helps your product stand out. The pictures don’t really do it justice, but we can send physical samples – you will be amazed at the tactile feel of this premium textured label varnish. When it is in yoiur hand, itTextured label varnish just feels different than most labels – you know you are drinking something special.  In this case, the front label on the bottle is a deeply embossed placard that complements this label very well.  Together, they make a premium package for your product.

How do we do that?

Some customers are fascinated with the technology behind their labels, and some really just want the results.  If you like knowing how we get your labels to pop off the shelf, this is the paragraph for you.  One of the key components of high quality label printing is the delivery of ink and coating to the label stock.  The ink (or in this case, coating) is dispensed by a very expensive, finely engraved roller with microscopic ‘cups’ that carry and release coating onto the printing plate.  These rollers have various line screens – numbers of cavities per linear inch.  As the number of cells is increased, the volume of ink dispensed is reduced.  In this case, we used a very coarse, high volume roller to deliver a very thick coating of varnish to the label surface.  The textured label varnish is also enhanced with a fine grain additive – almost like putting sand into the label coating.  Together with the proper volume, pressure, and press speed, this label ends up with a very distinctive tactile feel.

What does it cost?

Now that we have developed this process through trial and error with customrs, all our customers benefit from this knowledge.  Because the textured label varnish slows down the press and uses more expensive materials, it is an upcharge from standard varnish, but it is worth it!  The cost increase is only 5-10% over a standard flat varnsih.  It isn’t for everyone, but if you like the feel in your hand, you will immediately see that it is worth the additional cost.

Call us today!

We have several different special techniques to offer.  Hot and Cold foil treatments, embossing, specialty die cutting and this textured label varnish.  We love printing, but often it is the other embellisments beyond printing that help your product stand out on the shelf.  Call us today for more information.  Now more than ever, you need your labels to stand out to the consumer, and we can make that happen for you.