by Scott Pillsbury | Jul 13, 2021 | Beer Wine Spirits, Customers/Examples, Label Design, Technical
Consistent Color Over Time – RRWC
In our business, many of or new label print jobs are considered ‘RRWC’ – Re-Run With Change. This is not a NEW item (something we have never printed) and not an exact reprint – it is somewhere in the middle. The most common example in our business is wine labels. If we printed 2018 Chardonnay last year, and then this year you want another run – 2019 Chardonnay – then this item is RRWC. We have printed Chardonnay before, but we are updating (changing) to the new vintage and often a new alcohol percentage.
Revising the Current File – Best Option
When we get an order for Rerun with Change, the BEST option is for Rose City Label to revise our current file and send a proof for approval. This is the best way to ensure a color match with the existing item. This is the best way to have consistent color printing. Providing a new file is not required – and can be detrimental – on RRWC jobs. Letting us make the file changes per your specification is the best option for the most consistent color printing.
Fine Tuning After the File is Submitted
Part of the difficulty with the submission of new files on RRWC jobs is that internally we do several additional processes to your submitted files after the proof is signed. There is considerable calibration, setup for die cutting and potential foil stamping, and several other steps before the file is ready to print. And, then we color correct the output to match the desired end sample. All of this work has to be redone from scratch when you submit a new file. This is a huge additional task that adds no value to your label production and actually slows down delivery of your labels.
Unintentional Changes = Big Time Wasters
Finally, sometimes when a new file is submitted for a RRWC job, there can be very small, unintended changes that throw off the color match to the previous label. One small change in how a logo was built, one small change in a background image… Any of these changes can make a big difference and add hours to the label production. Because we don’t generally know what has been changed, we end up spending extra time playing detective to find the correct formula to match the prior label. This is wasteful in time and material, and adds no value to the final label.
RRWC – Don’t Submit a File, Just Submit your Edits
For best results, trust the experts at Rose City Label to make your edits and send corrected proofs for approval. Don’t waste time and energy sending new files unless you want a different look! If you want consistent color printing, let us use the existing file as the base to work from, and edit from there. Together, this will allow us to get the best results with the fastest turn around time.
Thank you for partnering with us and trusting our 94 years of label experience work for you. Questions? Call us today!
by Scott Pillsbury | May 27, 2021 | Beer Wine Spirits, Environmental Green
Aluminum Recycling – with Labels
Protecting the environment is very important to us – it always has been. We take it very seriously when our products are considered to be unfriendly to the environment. Labels are not ideal on aluminum cans – this is true. As we noted in this blog post back in 2019, compatibility of the label and the container are critical. Paper labels on paper envelopes (like our self adhesive postage stamps) is one of the better options, but even in this case, the adhesive can be problematic and build up in the recycle process.
Our Customers Need Us – They Need Labels
Because many of our beverage customers are small, craft producers, they really have no other choice. Nobody wants to pollute, but there is really no other viable option. Printed cans have a 12 week lead time and the minimum practical order quantity is more than 200,000 cans. This is way too many labels for many of our brewers. They don’t have the time, money, or space to order that many cans at a time. Flexible inventory and quick turn times make labels a very necessary part of the business plan. Sleeves are no better.
Sleeves Have Diffferent Problems
Shrink sleeve labels, which we could potentially produce someday on our existing equipment, are no better. The shrinkable plastic film is STILL a contamination to the aluminum recycling stream. AND, they typically have at least an 8 week lead time. One brewer is ordering shrink sleeves in the midwest, getting them shrunk onto cans in California, and then shipping their brewery in Montana! This isn’t a green solution!
Not a Big Problem!
Sadly (for us) this really isn’t a big problem. Labelled cans are likely less than 1% of all cans recycled in America. We certainly wish this number would grow over time, because that would be good for our business, but in reality, it is a very, very small number. All the Red Bull, Bud Light, and Coors cans render the small number of labelled Craft Beer cans meaningless. And, there is other contamination.
Yes, recyclers would like the most pure aluminum possible, but it isn’t realistic to have perfectly clean cans. Gum, cigarrette butts, and other waste is in every load of cans that has ever been recycled. There has to be an allowance for contamination in the recycling process. There is no other option but to filter out all the waste – including poly labels – when the cans are melted down. Yes the problem is growing becasue small, innovative crafte producers have this option that didn’t exist 10 years ago, but it is still a very small problem compared to the economic opportunity and creative expression offered by this flexible packaging option.
Control What you Can
Given the benefits of labels, the choice you can make is to work with an eco-friendly label company like Rose City Label. We are 100% wind powered, we use water wash printing plates, and have many award winning recycling programs in our business. We were just recognized again in the FTA 2021 Sustainability Excellence Awards
If you need great labels for your canned beverage, at least you have the opportunity to work with a company with a focus on sustainability. Call us today. We can help with all your label needs.
by Scott Pillsbury | Jan 28, 2021 | Beer Wine Spirits, Customers/Examples
Label of The Month
This is the first in our series highlighting beautiful, eye catching labels. We will select labels that showcase excellent design from our designer partners, but also highlight the technical expertise of Rose City Label. Our aim is always to communicate the desired message on your product, and to do it in the most cost effective way possible. By using our expertise and maximizing the capabilities of our equipment, we get the very best outcome for you – our very important customer.
This first label is the Rose’ of Pinot Noir from Blakeslee Vineyard Estate in Sherwood, OR. This premium wine producer has a tasting room with indoor and outdoor seating (very COVID-19 safe) and a breathtaking view. On top of that, the wine is fantastic and Bill and Sheila Blakeslee are wonderful to work with. If you love good wine, this is definitely one to put on your list for tasting.
Design and Execution
This amazing Label of the Month was designed by our friend Chris Noud at Now Design Creative Services. We are happy that Chris trusted us to execute his design for our mutual client. We take this responsibility seriously. Using our Premium Digital Printing and Foil/Embossing presses, we are able to deliver these labels reliably, on time, at a very fair price. Another important part of this label is the premium paper we use that is specifically designed for wines that are stored in cold, wet conditions. This is specifically designed to survive an ice bucket – the killer of lower quality labels.
- Very tight tolerance embossing and foil stamping
- Fine, closely spaced parallel lines that have to be foil stamped cleanly
- Detailed image of bird logo
- Durability in Ice Bucket environment
Label of the Month
If you have a great product, and a passion to connect with your consumer, please call us today. We are label experts! Challenging labels that allow us to elevate your brand – these are the things we love to work on. Maybe if we work together well, your label could be featured as a Label of the Month in a future post. Call us today at (503) 777-4711.
by Scott Pillsbury | Nov 25, 2020 | Beer Wine Spirits, Technical
Beverage Can Label Experts
Because of the great brewery customers that have trusted us all these years, we have become beverage can label experts. Putting labels on cold, wet cans moving at high speed is not easy. Excellent machine operators need to keep the speed, tension, and label pressure at optimal levels. Still, without premium labels from bevergage can label experts, you don’t have a chance.
Tons of New Sizes!
Today we print for many, many different can sizes. 16oz and 12oz are definitely most popular, but the 19.2oz can is coming on strong. A few of our brewery clients are going exclusively to the 4-pack of 16oz cans for all their packaged beer in 2021. No bottles and no other formats. Whatever you need, we can help. We add new sizes to our library every week.
Gateway Brewing is a wonderful community brewery. They had good success during COVID-19 by offering home delivery of their 16oz cans. We love working with smart, creative businesses that adapt and stay relevant in tough times. Check them out at gatewaybrewingpdx.com
Cider in Cans, Too!
Most of our beverage can labels are for beer – maybe that is changing. More and more we are seeing cider, mead, and CBD infused seltzers packaged in cans. This diversity makes it even more interesting for us. And the material choices are endless – clear, white, metallic – we lots of options to make your design pop off the shelf. And, with our very dense white ink, we can provide some amazing effects on clear and metallic substrates – ask us about them when you call with your next project.
The label hasn’t done its job until it gets into the consumer’s shopping cart and then into their cooler while still representing your brand image. This requires lamination. A laminate (lamination) is a thin layer of poly that is fused over the ink to protect from scuffing. Most bottles have a ridge or bumper designed into the profile so you never have the label rubbing against the adjacent label – this protection isn’t provided to cans. Cans are just a perfect cylinder with constant rubbing and scuffing. Without lamination, your labels will look horrible in the grocery cooler.
Work with Experts!
Thankfully for you, we have made all the mistakes and learned all the lessons. We work with all the leading mobile canners and we know how to get can labels done on time and budget. We are beverage can label experts! Call us today – we look forward to helping you.
by Scott Pillsbury | Oct 5, 2020 | Beer Wine Spirits, Company News
Award Winning Printers (again)!
We are award winning printers, again! Most of the space and energy on this blog is dedicated to showing off our customers and their amazing products, our technical skill, and our environmental commitment. Today, we are bragging a bit. In the 2020 Print ROCKS! competition, Rose City Label was again recognized for excellence in printing. Way to go team! ** We received 4 previous awards in this competition back in 2017, but it is always nice to be recognized again!
Loowit Brewing in Vancouver – Thank You
Our customer, Loowit Brewing was nice enough to trust us with their very special, limited release beer, Tiamat. Check out more about the beer and see the labels on bottles here. The beer is an amazing, complex blend –
“Tiamat is a blend of 3 different beers: Barrel-Aged Olde Hardhide Old Ale, Barrel-Aged Cryptodome Barleywine and freshly brewed Shimmergloom Imperial Stout” — this is the description from the Loowit website. Obviously, a beer this complex and special couldn’t have a boring label on it. Thankfully, Loowit designed a special label to go with the amazing beer.
Here is the Big Winner – Tiamat!
This label utilizied our premium HP Indigo digital printing along with foil stmaping. The design is very striking and draws your attention to the bottle right away. Thankfully, we were able to bring this design to life with our printing skill and equipment. Great job team!
More About the Awards
You can’t brag about Award Winning Printing without an organzied awards competition. THANK YOU to PPI, Printing Industries of America, and the local volunteer judges that gave up their time to make this happen. Congratulations also to the other award winners – see a full listing here. If you are more of a visual person, check out the YouTube video by clicking here. This video shows many, many types of creative printing and design. It is worth watching the 6 minute video – be sure to check the Rose City Label winning entry at the 0:55 mark in the video. We have another second place award noted at the 1:40 mark in the video, but it isnt shown visually. Finally, our Best of Division award is shown at the 2:52 mark. Wow! It is humbling to be recognized by our peers and among our peers in this fantastic industry.
Thank You Team!
We continue to be thankful for all our customers that trust us and all our amazing team members. We work hard every day and it is very nice to be recognized as experts. If you want to work with our team to produce outstanding labels for your products, please call us today. We can help.
by Scott Pillsbury | Jul 14, 2020 | Beer Wine Spirits, Company News, Customers/Examples
Black Is Beautiful Beer
Rose City Label is proud to be a part of the solution – using BEER as a force for GOOD! With great leadership from a wonderful brewery in Texas, we were able to partner with the Oregon Brewers Guild to support this wonderful program. We offered FREE labels to the first five OBG member brewers that wanted to brew this beer, but we got 10 fantatsic breweries signed up that same day so we decided to print FREE labels for all 10. What an amazing outpouring of support here in our own community – well done Oregon Brewers!
Thank You Weathered Souls!
Big thank you to Weathered Souls Brewing in San Antino, TX for getting this project moving so quickly. Just a short time after the public outcry about police brutality toward people of color, the team at Weathered Souls had a dedicated website built to help all of us use beer as a force for good. Check out Black is Beautiful – the hub for this project that has attracted over 1,000 breweries in all 50 states and 19 countries. Well done!
Their website gave label artwork, recipe, and a description of the cause. All they ask is that you donate the proceeds to any good cause that benefits justice for people of color.
Amazing Oregon Brewers that Stepped Up Big!
These 10 were the first to jump in for free labels, but several others have joined in later. (** For anyone who still wants in on the program, we are offering the labels at a wholesale cost basis from here on out).
Thank You Sasquatch Brewing
This is the first amazing Black is Beautiful label I got to drink personally, and it was wonderful – the flavor, the color, the brewer, and the cause it supported! Thank you Sasquatch.