Crafting Excellence: A Partnership Between Division Winemakers Co. and Rose City Label

Crafting Excellence: A Partnership Between Division Winemakers Co. and Rose City Label


Division Winemakers Co., co-owned by Kate Norris and Tom Monroe, prides itself on producing quality wines that reflect the uniqueness of the Pacific Northwest. However, the presentation of their wine is just as crucial as the quality for standing out in a crowded marketplace. 

Their biggest hurdle was ensuring that their new wine series’ labels matched the wine’s quality inside.

The co-owners were under a tight deadline for bottling and needed vibrant labels aligned with their vision. They were looking for a local, reliable partner who could meet their specific needs with care and precision.

Rose City Label: A Trusted and Local Partner

Referred by a friend, Rose City Label, became a trusted partner to Division Winemakers Co., not just a vendor. The Rose City Label team is known for its high-quality service, meticulous attention to detail, and dedication to local businesses. Rose City Label consistently demonstrates exceptional integrity and a client-first approach, always striving to surpass expectations.

Rose City Label worked closely with Kate and Tom, offering a streamlined process managed by a dedicated client manager, Max. This approach allowed for quick turnaround times and efficient communication while experimenting and implementing changes, such as different paper types and colors, to ensure the final wine label was perfect for their brand.

This human touch was exemplified when Division Winemakers quickly needed labels printed for a new wine series. When a UPS delivery was delayed, Rose City Label went the extra mile. Rose City Label’s Production Manager, Erik, reprinted the lost labels starting at 6 AM on the same day, and the owner, Scott Pillsbury, drove them to the bottling facility in McMinnville, Oregon to ensure they arrived on time.

“He drove it the day it was getting bottled,” said Kate. It demonstrated that this was somebody who cares,” added Tom. This commitment ensured that Division Winemakers Co. met its bottling deadline, avoiding additional costs and potential delays in its product launch.

A Lasting Local Partnership

The partnership between Division Winemakers Co. and Rose City Label led to the successful launch of the new wine series, with the labels perfectly embodying the brand’s quality and vision. This collaboration highlighted the importance of having a reliable, local partner who understands and supports the nuances of a small business’s needs.

By choosing Rose City Label, Division Winemakers Co. avoided the pitfalls of working with larger, less personalized label providers. Scott and his team were proactive and responsive, addressing potential issues promptly and ensuring the project’s success.

“Having a local, family-owned business the size of Rose City is really important to a small business like us, especially in a world of consolidation.”

– Kate Norris

This partnership resulted in the successful launch of a new wine series and reinforced Division Winemakers Co.’s commitment to working with local vendors. It demonstrated the value of personal attention, expertise, and the willingness to go the extra mile. The collaboration with Rose City Label has become a testament to how small businesses can support each other, grow together, and strengthen their community.

The owners summed it up perfectly: “They’re a great, small family-owned business. That’s what we are. It’s nice to have a small family-owned business that listens to your needs, and we can grow together. “

A Simple Guide to Your Label Printing Order Flow

A Simple Guide to Your Label Printing Order Flow

Have you ever wondered how your label order goes from a mere idea to a tangible, beautifully printed label? If you’re considering ordering custom labels for your product, this post is for you. Let’s take a delightful journey together through the order flow at Rose City Label.

1. Get a Current Price Quote – Your First Step!

Before anything else happens, you need to get current pricing.  For some of our regular customers, the pricing stays consistent, but if you only order occasionally, it is good to get a current, complete quotation:

  • Decide on Specifications: Think about the size, color, design, material, and quantity of the labels you need.
  • Submit Details: Using our online quote form or through direct consultation, provide all your label details and any special instructions.
  • Receive Quote: We’ll then give you a price quote based on your requirements.

2. Submit Your PO – this is where the fun begins.

  • Submit your written PO (if you use them), current Credit Card information (if not on N30 terms), and artwork. 
  • If it is a NEW or Changed order, please submit a high-resolution PDF or Adobe Illustrator files. If there are any edits to the artwork, please list those edits clearly.
  • Pro-tip! Even if the artwork was submitted with the quote, it is very helpful to resubmit the most current, final artwork with your order.
  • Once the order is entered, a workspace is created for any artwork needed, press time is reserved, and material is checked and ordered as needed.

3. New or changed item? Enter the Magical World of PDF Proofs

Once you’ve placed your order and handed over your design, you might wonder, “How will I know it will print the way I envisioned it?” Enter the world of PDF proofs!

  • Proof Creation: Our amazing design team will prepare a PDF proof. This is a digital representation of how your label will look once printed.
  • Your Approval: Review the proof thoroughly. Check every detail – colors, fonts, positions, and more. If something doesn’t look right or you change your mind about a detail, this your chance to let us know! Our priority is to get it just right for you!
  • We can provide digital (Adobe-Sign) proofs for online approval, or you can print, sign, and return your proofs manually.  It is critical that we get a signature on the proof itself, rather than just an email reply.  We want to have the exact proof approved for you.
  • If your order is DIGITAL, you may request a physical printed proof.  This will be on your exact label stock, printed on our production press.  This is nearly identical to the final label, but it isn’t varnished or die-cut.  This is the final and most accurate way to approve your final label.  This press proof adds time and cost but avoids big mistakes.
  • If your order is TRADITIONAL, we can schedule an on-site press check to view the job on press, sign it off, and begin production right away.  This is a great way to see the final product and protect yourself from problems.
  • Finalization: Once you give the thumbs up, the design is locked in. We will now move forward with the actual printing process.

4. Processing & Printing – The Exciting Part!

This is where the magic really happens!

  • Preparation: Rose City Label’s design team ensures your label is print-ready, considering factors like bleed, resolution, and color accuracy.  Digital orders are sent directly to the press print for printing, die cutting, and any other embellishments.  Traditional orders are sent to our in-house plate making department.  
  • Printing: Using top-notch machines and quality materials, your labels are printed with precision and care.
  • Quality Check: Before anything gets sent out, a quality control team ensures everything looks as it should. We’re talking color, clarity, and overall awesomeness!

5. Your Beautiful Labels are on the Way!

With everything printed and checked, your labels are packaged and shipped to you. Before you know it, a package arrives at your office, filled with your gorgeous, custom-designed labels.

Only after the labels are printed, checked and shipped will you be invoiced.  At that point, if you are paying by Credit Card, your card will be charged and an electronic receipt will be sent.

Ordering custom labels isn’t just about slapping a design on some material and hoping for the best. It’s a meticulous process that ensures your vision comes to life just as you imagined it. Next time you receive a custom label, take a moment to appreciate the journey it’s been on. And if you’re ready to start your own label journey, now you know just what to expect!

Download the one-pager order flow

From Utah to Oregon: My Life, Loves, and Learning

From Utah to Oregon: My Life, Loves, and Learning

This post is part of our employee spotlight series. This post features a guest post from Mike Jacobson, an Account Manager at Rose City Label.

Hey everyone, I’m Mike Jacobson, and I proudly wear the badge of an Account Manager at Rose City Label.

Life has a fascinating way of weaving stories, and mine began in the heart of Utah. That’s where I met my high school sweetheart, and today, we’re celebrating 31 beautiful years of togetherness. 18 years ago, in search of new horizons, we packed our dreams and moved to Oregon with our three wonderful kids. What was once an unfamiliar terrain has now become home – and oh, what a home it has been!

Oregon, with its bountiful beauty, has gifted me countless memories. Be it fishing or hunting alongside my two boys, relishing tranquil moments at the coast with my wife, or simply traversing the picturesque trails of the Pacific NW – every experience has been etched in my heart.

Professionally, my journey has been as diverse as the landscapes of Oregon. After graduating from Payson High School, I took my first steps into the corporate world with Longview Fibre Company in Utah. Working as a machine and press operator, I climbed the ladder, and by the time I bid them goodbye, I was the Western Region Sales Manager. The next chapter took me to Tigard, Oregon, where I spent over a decade managing customer service for a flexible packaging company. And then, the roads led me to Rose City Label.

It’s been four incredible years here, and every day has been a testament to the dedication, passion, and drive that this team embodies. Interacting with our diligent customers, understanding their stories, and being a pillar of support for them is both a privilege and a pleasure. At Rose City Label, we’re not just a team; we’re a family. And I couldn’t be more honored to be a part of this legacy.

So, whether you’re curious about the hidden gems of Oregon, the world of flexible packaging, or just want to swap tales of life’s adventures, I’m here, eager to share and listen. Here’s to many more stories, connections, and moments. Cheers!

From the Heart of Portland: My Basketball, Beer, and Business Journey

From the Heart of Portland: My Basketball, Beer, and Business Journey

This post is part of our employee spotlight series. This post features a guest post from Lucas Saverio Fiorante , an Account Manager at Rose City Label.

Hello everyone, I’m Lucas Saverio Fiorante, currently serving as an Account Manager at Rose City Label.

Born and raised in Portland, OR, I’ve seen firsthand the beauty and allure of this beautiful city. My roots here run deep. I walked the halls of La Salle High School, cheered for teams at Oregon State University, and most importantly, met the love of my life during those high school days. My wife and I have built a life here, taking in everything the Pacific Northwest has to offer. The breathtaking nature, outdoor activities, and the ever-present camaraderie of family and friends keep us anchored here. And hey, who can resist the irresistible charm of Portland’s craft beer, wines, and incredible food options?

But, if there’s one thing that truly resonates with me, it’s basketball. I have been captivated by the sport for as long as I can remember. My passion for the game has led me back to La Salle High School as their Head Women’s Basketball Coach, and I take pride in continuing the legacy as a third-generation head coach in the Portland area. When I am not in the gym with my own team, I am a lifelong supporter and fervent Portland Trail Blazers fan.

On the professional front, my journey in sales spanning over five years has been nothing short of enlightening. Every customer I meet and every story I hear about their business, especially the tales of their humble beginnings, spurs me on. It drives me to seek out the best solutions for them and to become a beacon of reliability for their business. Within each interaction I hope to make their entrepreneurial ride a tad smoother, and a bit more efficient.

My previous role armed me with invaluable insights. Leading a sales team, revamping our sales systems, and navigating the turbulent waters of the pandemic to achieve steady revenue growth has been a learning experience like no other. Now, at Rose City Label, I’m fully prepared to showcase this experience. Being part of a family-owned business, one that boasts of a legacy stretching almost a century fills me with pride and enthusiasm.

So, whether you’re a basketball enthusiast, a foodie, or someone looking to know more about the business world of Portland, stick around! I have tons of stories, insights, and experiences to share. Let’s embark on this exciting journey together! Cheers!

Wind-Powered Progress: Our 2023 Update

Wind-Powered Progress: Our 2023 Update

In 2023, we proudly continue our dedication to sustainable energy as we utilize 100% wind energy for our presses, computing needs, and all services. We took a stand against traditional power sources and remained committed. Though the allure of solar panels was strong, the consistent and sustainable power of the wind speaks to our mission.

Consistent Commitment to Green Energy 

Many enterprises start with partial commitments to wind energy, thanks to the various programs our local power companies offer. But we, at Rose City Label, committed fully from the start. In 2017, we utilized 193,000 kWh—all from wind generation rooted in the Pacific Northwest. Our motivation is cost efficiency and the profound statement it makes to our stakeholders.

Our Green Journey

Over the years, we’ve shared our collaborations like the OBRC partnership for reusing beer bottles, the innovative adoption of water wash printing plates, and robust pallet recycling efforts. Our transition to 100% wind power is simply the next step in our continued commitment to green initiatives.

2023: A Time to Join the Wind Revolution! 

Since the first Go Green! The conference we attended in October 2017, the ease of transitioning to wind power has become evident. We underwent the process seamlessly. By paying a slight addition to our electric bills, we invest in RECs (renewable energy credits) that validate our commitment and fund research for future green energy technologies. Switching was smooth, and we could adapt if future needs arose. 

Our Certification is a Testament

Green-e certification is our badge of honor, ensuring that the energy we rely upon comes from the sources promised. In partnership with PGE, we guarantee transparency—there’s no ‘greenwashing’ under our roof. For those in the Portland area, you can start your green power journey with PGE.

Let’s Shape a Greener Future Together

As pioneers in eco-friendly printing solutions, we invite you to collaborate with us. Our endeavors extend beyond just recycling—we’re about shaping a sustainable future. Reach out today, and let’s make a difference together!