2,300 Trees Saved last year alone!

2,300 Trees Saved last year alone!

We are 100% Wind Powered – and Proud of It!

When we found out our local power company offered 100% clean wind power, it was an easy decision for us.  More than 2 years ago we made the commitment and we never looked back.   The program was easy to set up, economical, and very effective.  We use lots of energy making labels for our customers and it is nice to know that energy doesn’t come from fossil fuels.

200,000 and 300,000 – these are big numbers

Total consumption in 2019 was 191,000 kWh – that’s almost 200 MILLION watt hours of energy.  More impressive, is that using the renewable wind power saved the environment from 306,000 pounds – 150 TONS – of CO2 emissions.  Check the certificate by clicking here.

Part of a Larger Mission for the Earth

Wind power is only one part of our larger mission to protect the Earth.  We also pioneered the use of water wash plates.  All of our ongoing sustainability programs are listed in this post and this one.  Recycling pallets, plastic wrap, and even encouraging our vendors to send supplies without unnecessary packaging – all these are baked into our sustainability DNA.  For all these reasons, we were the first major label company awarded the SGP certification – read more by clicking here.

The Right Thing to Do – And More!

Being a good environmental citizen is something we can all agee on.  Nobody wants to pollute or damage the Earth, but they think it is hard or expensive.  In fact, it is neither. It is simple to start.  We have been building this program over 10 years – it didn’t happen overnight.  And, rather than costing more, it costs about the same AND it is a great reason to call your customers with positive news.  And, amlost more importantly, it is a wonderful recruiting tool.  As our workforce gets younger and more interested in the environment, being a mission driven organization becomes even more valuable.

Thank You Customers and Mentors

We couldn’t have done any of this without leaders that have gone before. Others have paved the way with sustainable business and our vendors have been very receptive to all our ideas.  Customers are appreciative of our efforts, but we couldn’t do it withouth people trusting us every day.  We take the responsibility seriously and will continue to move forward as a sustainable, family owned company into the future.  Thank you for your ongoing support.

High Speed Cold Foil Printing

High Speed Cold Foil Printing

High Speed Cold Foil Printing

This amazing technology doesn’t fully replace hot stamp printing, and it isn’t perfect for every application, but it solves many problems.  This runs at near full press speed (up to 150 feet per minute) and completely avoids the processing on a separate machine.  It takes one full step and station out of process which saves time and money.

 

First, a special UV-curable adhesive is printed onto the label stock using a standard printing plate – no need for an expensive engraved metal plate

Next the foil is laminated to the label stock with the wet adhesive below it.  Then, the UV lamp cures the wet adhesive throught the foil.

Finally, the foil is peeled away from the label.  You can see where the printed image was left on the label – held down by the cured adhesive. 

Perfect for Labels

This inline high speed cold foil printing is perfect for labels. Here is why:

  • Faster press speeds reduce overall cost
  • No need for expensive engraved copper plates
  • Reduced handling for faster delivery
  • Wide variety of foils available

Thanks for considering this relatively new technology for your next project.  We are growing more excited about this with every job we run.  Call us today!

Elegant Hot Stamp Foil Printing

Elegant Hot Stamp Foil Printing

Elegant Hot Stamp Foil Printing

As we come out of COVID-19 every consumer product will be looking to grow their impact.  Every bottle of beer, wine, spirits and soda will be vying for new customer eyes.  Shopping will be a new beginning and old brand loyalties will largely be forgotten.  Getting out of the gate strong, making a huge impact on your ‘new’ customers right away, can be a game changer for many brands.  Think of this restart after COVID-19 as a blank slate – a true rebirth of physical products in the marketplace.  All the old loyalties and prejudices are gone – everyone is shopping in your category for the first time.

Nothing improves your image more than hot stamp foil printing on your label.  Foil pops off the shelf.  The lighting in a retail shelf or cold case interacts with the label in a way that catches the consumer.  You have read many scientific studies about how consumer eyes track around a shelf – you have milliseconds  to grab customer attention. Using elegant hot stamp foil on your label gives you that edge – the slight margin you need to capture new eyeballs and new customers.  Don’t waste this opportunity to grab your consumer for the first time.

The Machine

Although we have been hot stamp foil printing for years, we upgraded our machine a few years ago to a full servo-driven, state of the art press.  See the machine in action on our YouTube channel.  Basically, the process is the same as it Foil Platehas always been – you heat a magnesium, copper, or brass plate up to 220 degrees and smash the foil onto the label with tremendous force.  The process is the same, but this press is much more precise.  These are the key features explained in the video:

  • Large image area – 9″ x 9″ image area allows us to run very large labels, or run many at a time for better economy.
  • Stable steel frame to transfer needed force with precision.
  • Servo driven register for exacting foil placement.
  • Modern electronics for reliable production into the future.
  • Backed by a world wide company and a US-based service technician.

For all these reasons, the new machine is a fantastic addition to our lineup.  We are thrilled to have this technology in house – staffed by our own people – so we can always meet your needs for hot stamp foil label printing.  When you need an edge in the market after COVID-19, we are here to help.

Design Considerations

Elegant Hot Stamp FoilBecause this is a bit of a crude printing technology, the design must be appropriate.  Fade screens, photos, and extreme detail is not possible with hot stamp foil printing.  The printing plate seen in this image is etched or engraved (depending on the metal) and the fine details are not possible.  Besides the plate detail, the physical process of smashing foil into paper is not as elegant as our other printing press options.  Typically bold logos, sans serif type, and borders are good candidates for hot stamp foil printing.  If you have a design in mind, please send it to us for review.  We can make suggestions to help maximize the impact of your foil elements without wasting money on areas that won’t print well.  Fine lines – especially parallel lines together – can be very difficult.  The result can be a crude, blocky appearance that defeats the effect you are trying to create.  Send us your file for review – we can help get the foil in the right places for maximum impact.

Call Us Today – We have 35 YEARS of Hot Stamp Foil Printing!

We are experts in this area.  For nearly 35 years we have been industry leaders in elegant hot stamp foil printing.  Other label printers send jobs to us!  We are respected in this area because of our knowlege, experience, and results.  This COVID-19 crisis has been brutal on many of our customers.  We are here for you and want to see you rise from this with a better business than ever.  Elegant Hot Stamp foil printing can make a difference in your recovery.  Call us today.  We can help!

 

Textured Varnish – Feel the Luxury!

Textured Varnish – Feel the Luxury!

Textured Label Varnish

Textured label varnish helps your product stand out. The pictures don’t really do it justice, but we can send physical samples – you will be amazed at the tactile feel of this premium textured label varnish. When it is in yoiur hand, itTextured label varnish just feels different than most labels – you know you are drinking something special.  In this case, the front label on the bottle is a deeply embossed placard that complements this label very well.  Together, they make a premium package for your product.

How do we do that?

Some customers are fascinated with the technology behind their labels, and some really just want the results.  If you like knowing how we get your labels to pop off the shelf, this is the paragraph for you.  One of the key components of high quality label printing is the delivery of ink and coating to the label stock.  The ink (or in this case, coating) is dispensed by a very expensive, finely engraved roller with microscopic ‘cups’ that carry and release coating onto the printing plate.  These rollers have various line screens – numbers of cavities per linear inch.  As the number of cells is increased, the volume of ink dispensed is reduced.  In this case, we used a very coarse, high volume roller to deliver a very thick coating of varnish to the label surface.  The textured label varnish is also enhanced with a fine grain additive – almost like putting sand into the label coating.  Together with the proper volume, pressure, and press speed, this label ends up with a very distinctive tactile feel.

What does it cost?

Now that we have developed this process through trial and error with customrs, all our customers benefit from this knowledge.  Because the textured label varnish slows down the press and uses more expensive materials, it is an upcharge from standard varnish, but it is worth it!  The cost increase is only 5-10% over a standard flat varnsih.  It isn’t for everyone, but if you like the feel in your hand, you will immediately see that it is worth the additional cost.

Call us today!

We have several different special techniques to offer.  Hot and Cold foil treatments, embossing, specialty die cutting and this textured label varnish.  We love printing, but often it is the other embellisments beyond printing that help your product stand out on the shelf.  Call us today for more information.  Now more than ever, you need your labels to stand out to the consumer, and we can make that happen for you.

Spring is Coming – We are Ready!

Spring is Coming – We are Ready!

Spring is Coming!

At Rose City Label we know Spring is coming.  We have been around since 1928.  Our people have seen wars, recessions, assassinations, and 9/11. And now, we have seen COVID-19.  All of these tragic events are followed by a rebound and a strong upside.  It’s never easy or fun, but we always get through.  Learning lessons from the past help us to keep perspective.  This post talks about our expectations for the future based on our surviving and thriving after the 2008 financial crisis.

Looking Toward the Future

Spring flowers are comingOnce we get back to some form of ‘new normal’ we will be ready to expand and serve even more people.  This time – the crisis lock down – won’t last forever.  It will end.  The way we come out of this to survive and thrive will depend on HOW we use this time.  Yes, the uncertainty makes it very difficult to be positive, but the time will pass. Spring follows winter, every year.  There is a natural order to things, and we are using our time wisely.

  • Cleaning and organizging our shop
  • Cross training and exposing areas for future training
  • Reaching out to current and new customers
  • Updating areas on the website for easier quotes
  • Watching our business closely to be ready for the future

Remainder of 2020 – we’ll see what comes

Many have said 2020 is a lost year for their business.  Survival is the watchword right now.  We can’t argue with that. This is a scary time, but Spring is coming.  Part of the new normal may be an appreciation for the business we do have – every customer is a gift to us.  Every day we are open and operating, we are thankful.  Going to work doesn’t seem as bad as it once did (although it was never really very bad!).  People need to be cautious but also optimistic.  We can’t sit on our hands and let competition pass us by, but we also can’t be reckless.  Protecting the downside has a new meaning now, since there is a whole new unexpected downside.  Steady, cautions, smart – but still moving forward and growing.  That is our plan for 2020.  Spring is coming.

Summary

Spring flowers Rose City LabelWe remain thankful for all our amazing, resilient customers.  This season of COVID-19 will not be soon forgotten.  We will redouble our efforts to be prepared to survive and thrive no matter what comes our way.  All of us will be better business leaders based on the learning and experience we gained from this pandemic.  Going through tough times is never fun, but it is how we learn valuable lessons for the future.  Hopefully you and your business have grown and learned through this process.  Our team is smarter and more connected.  We are thankful for having survived and we know that Spring is coming.

If part of your Post COVID-19 strategy includes a re branding or label makeover, please call us today.  We can help.