The baseline reason for picking a label printer is that they can print excellent, high quality labels for you. If your brand doesn’t shine on the retail shelf, the the conversation goes no further. With flexo, HP Indigo digital printing, and foil stamping and embossing, print quality is a great reason to choose Rose City Label
Flexible and Hungry
Our business has doubled in the past 10 years and we have made great investment in new equipment. Still, we are a small, scrappy company. We are a 92 year old brick and mortar company with a start-up mentality. If you buy the kind of labels we make well, we want your business! Choose Rose City Label for our flexibility and willingness to work for your business. Special delivery times? Specific packaging? Run and hold programs? Rose City Label can offer all those and more.
We are still locally owned and operated. We are a family business first and foremost. Many of our employees have relatives in the business and that makes us a family not just a business. Our roots are deep and this long-term perspective helps us do the right things for our customers.
Call Us Today!
For all the reasons listed above, people choose Rose City Label more and more each week. Our customer list continues to grow and we are very thankful for that. Want to learn more? Call us today at 503-777-4711.
The soil and the climate of a particular region can be critical to successfully growing excellent wine grapes. Winemaking can enhance the end product, but as with any product, starting with the best possible fruit is critical to making an excellent wine. This is why having the right grapes from the right AVA is critical.
The AVA as a source of pride
The Gold Medal wine club says this, AVA stands for American Viticultural Area – “a designated wine grape growing region in the United States that is distinguishable by its geography”. They go on to describe many things about the history of AVAs in America, including the fact that the first one was designated in July 1980 as our American Wines became prominent in the world market. Read their great post about AVAs by clicking here. The AVA where your wine grapes are grown should be a source of pride – rooting for the home team. Hopefully you and other growers in your region are working hard to control what you can and working in harmony with mother nature to make the best possible fruit in each vintage.
TTB Map of AVAs – check it out!
The US Government ultimately decides what will be considered a recognized AVA or sub-AVA. Their is a rigorous process to get your particular area or region recognized – kind of like getting your home on the historic register in a particular city. This cool interactive map lets you see all the AVAs in your region – or any region in the United States.
Not only are the AVA designations very important to the quality of your harvest and value of your land, they are also important for marketing. If your grapes come from a coveted AVA, it would be foolish NOT to include that in your label – and if you include the wrong AVA, you could be in for legal trouble. If you need legal help in this area, we can refer you to great people to help in this area.
We print for nearly 100 wineries each year and that number keeps growing. Our team has the experience and tools to make a great wine label for you, and we back the labels up with a commitment to quality. Call us today!
Nearly all the labels we produce are die cut to a specific shape. Some are simple rectangles, but many are custom shapes. Regardless of the specific shape nearly all our labels to through the process of high speed rotary die cutting before they get to the customer.
Engraved Dies for Long Life
Many of our labels use very flexible, in expensive magnetic dies now. Our off line die cutter used for digital production uses only magnetic dies. Check out the video of this machine here. Even with this rapid growth, engraved (solid) dies are still very popular and useful on our longer run flexographic label presses.
Across and Around
Because the die image is engraved on the rotary tool, we can’t change the orientation on press. The die can only run in one direction on the roll. Once the label is removed from the backing, you can turn it any direction for hand application, but if you are machine applying your labels, then the run direction is critical. Nobody wants labels upside down on their bottle! For clarity, we always refer to the ACROSS and AROUND dimension on a roll label. This image shows the difference, so please be sure your labels are oriented the correct way.
Call Us Today – We Can Help
With 90 years in business and millions of labels printed, we have thousands of cutting dies to choose from. Sometimes (but not often) we have the same label size running in multiple directions on the roll. If the roll unwind is important to you, please clarify that up front before you design your labels to fit a particular cutting die.
Many of our wine customers use a mobile bottling service like Signature or Casteel. Mobile bottlers are economical for many reasons, including inline label application. This video shows labels being applied on a Signature bottling line. Because of the speed and cost of these bottling lines, nobody wants down time. One of the things that can kill productivity is having to stop to change a label roll. Therefore, everyone wants rolls as large as possible – often up to 12-14″ in diameter.
Filling the Press Web is Cost Effective
The problem comes with our customers that do many small batches of wine. Some have 3-5 different blocks of grapes that each go into a specific, very special wine. If you only produce 50 cases of something, the label roll will never be very big – but it gets even worse! We try to be as cost effective as possible so we fill the press web (13″ wide paper in the press).
This image of a label in productions shows that we are running the label 3-across the web to save time and money for the customer. The press web is filled, allowing us to print 3 labels at a time. The problem, however, is that this results in even smaller rolls on the bottling line. If you print 900 labels (60 cases of a specialty wine), you will end up with 3 rolls of 300 each and a nightmare on the bottling line.
Wasting Material is Bad for Everyone
Not only does filling the web make the job more cost effective, it also saves the earth by wasting less paper. On our state of the art digital printing press, the machine requires a full 13″ web, regardless of the finished label size. This means if we want to print only one label across the web, we use 3x the paper for the run! And 3x the press time to get the job done. This is wasteful but also more expensive for the customer.
Splices are Bad, too!
Another (bad) option is splicing the three small rolls together. A splice is basically just taping three rolls together. This is bad because these splices frequently break on the bottling line due to high tension on the rolls. And, this also opens the option for a very big problem – accidentally splicing two different items onto the same roll! For these reasons, we don’t recommend splicing these small rolls.
Total Applied Cost
The label job isn’t really done until the label is on the bottle, in the retail store, and sold to a consumer. The cost of packaging is very complicated and much more than just the individual label price. The total applied cost – the final cost of the label on the bottle – is what really matters. For this reason, we have some very specific recommendations for small batch wineries.
You Decide – Our recommendation
Ultimately, the customer decides what is best for their particular situation. But, based on our 92 years of label experience, we strongly suggest you pay a bit more to get full sized rolls, without splices, to maximize your up time on the bottling line. This doesn’t apply to hand applied labels – only machine applied items on a high speed bottling line. Nobody likes to pay extra for labels, or to waste material, but for us, paying a bit more for the label is worth it to keep your total applied cost down.
Questions? Please call us today at 503-777-4711. We look forward to printing for you again very soon!
Premium labels can be enhanced with foil stamping and embossing. Rose City Label is a premium label foil stamping and embossing expert. We can help with all kinds of premium labels. The image above shows the deep, impact-producing effects of an embossed label. The back of the label and the brown label backing show this deep impression – that is the magic of embossing.
Clear Foil Makes an Impact
Nothing makes an impact quite like clear foil. The two-tone gloss/matte contrast makes a label catch your eye on the store shelf. Some printers use a spot varnish, but clear foil is generally more effective and impactful. Read this previous post about amazing clear foil
Foil Stamping – Make it Shine!
Premium gourmet foods can benefit from foil stamping. Gold shows a very specific message in the minds of our customers.
Silver, copper, bronze – all of these foils look good in their own way. Work with your designer to make sure your branding is consistent. If you are providing a premium product, your packaging has to measure up. Small details can’t be printed with a foil plate, and overdoing the use of foil can ruin the effect. Use it sparingly, and foil stamping will help your label shine (literally!).
Reading is great, but seeing the press in this 4 minute video will also help you understand the technology. The results of embossing can be seen in this wine label. The main company name and the icon is raised on the label. You can feel the texture and quality when you touch the bottle. Look for it in a wine shop near you!
Rose City Label has been foil stamping since the 1980s – we have the experience, expertise, and equipment to upgrade your label. Foil stamping and embossing are great ways to show off your product on the retail shelf. Call 503-777-4711 to schedule a consultation today.