Rose City Label Difference!

Rose City Label Difference!

Welcome Home!

In the past 6 months, we have had three different former Rose City Label customers come back to us for labels. When people try other vendors and then come back for ‘the Rose City Label difference’, it really makes us proud of the work we do here.  Interestingly, these were very different companies – a distilled spirits company, an herbal supplement company, and a coffee roaster.  All of them were willing to share their experience, and why they came back to Rose City Label.

We Are All Good

One item to note – nobody came back to us (primarily) for price or print quality. Having competitive pricing and outstanding print quality is almost a given. In today’s market, you can’t stay in business if you don’t meet these minimum requirements.  The difference was service.  Here is a compilation of what brought them back:

Quick Response to Change Requests

When new items are being designed, things often go through many changes.  People don’t know what they will like until they see it on the proof.  These returning customers remarked at how fast and responsive our graphics team is on updated proofs.  We keep the project moving forward and always try to be responsive to the customer.

 

Offer Good Ideas about Design and Finish

In one case, we suggested eliminating an embossing feature from the conceptual label design. This feature started out as being very important, but when we weighed the cost and time required to add this in, we suggested a less expensive option.  This helped them get the new branding out into the marketplace sooner and saved money over the long haul.  The added cost didn’t seem to be worth it given the small impact on the final design.

Press Proofs – See before You Buy

We charge for press proofs, but we always recommend them on new projects.  These buyers appreciated being able to see the printed label, on the real label stock, before we print the full order.  As good as PDF proofs are, there is no substitute for seeing an actual label.  This protects us from having an unhappy customer and it makes sure the product looks great on the shelf.  This is an extra step in the process, but it is an important part of the customer service we provide.

 

We Make Them Feel Important

More than anything, these people all said in one way or another that “The other printer didn’t make me feel like an important customer”.   Another said, “It almost seemed like I was a bother to them…”.  Not every buyer is a fit for every vendor, but this one was shocking!  These are established, mid-sized label buyers that will be sending ongoing, repeat business to us for years to come.  It is hard to see how someone would be ‘bothered’ by dealing with a customer.

Want to Join or Re-Join the Rose City Label Family?

We remain very busy and growing, but always have time to add new customers to the family.  We have the quality to meet all your needs, and our service is outstanding.  Please call us today – we look forward to printing for you soon.

Award Winning Printers!

Award Winning Printers!

Award Winning Printers (again)!

We are award winning printers, again!  Most of the space and energy on this blog is dedicated to showing off our customers and their amazing products, our technical skill, and our environmental commitment.  Today, we are bragging a bit.  In the 2020 Print ROCKS! competition, Rose City Label was again recognized for excellence in printing.  Way to go team!  ** We received 4 previous awards in this competition back in 2017, but it is always nice to be recognized again!

Loowit Brew

Loowit Brewing in Vancouver – Thank You

Our customer, Loowit Brewing was nice enough to trust us with their very special, limited release beer, Tiamat.  Check out more about the beer and see the labels on bottles here.  The beer is an amazing, complex blend –

“Tiamat is a blend of 3 different beers: Barrel-Aged Olde Hardhide Old Ale, Barrel-Aged Cryptodome Barleywine and freshly brewed Shimmergloom Imperial Stout” — this is the description from the Loowit website.  Obviously, a beer this complex and special couldn’t have a boring label on it.  Thankfully, Loowit designed a special label to go with the amazing beer.

Here is the Big Winner – Tiamat!

This label utilizied our premium HP Indigo digital printing along with foil stmaping.  The design is very striking and draws your attention to the bottle right away. Thankfully, we were able to bring this design to life with our printing skill and equipment.  Great job team! 

Award Winning Label Printing

More About the Awards

You can’t brag about Award Winning Printing without an organzied awards competition.  THANK YOU to PPI, Printing Industries of America, and the local volunteer judges that gave up their time to make this happen. Congratulations also to the other award winners – see a full listing here.  If you are more of a visual person, check out the YouTube video by clicking here.  This video shows many, many types of creative printing and design.  It is worth watching the 6 minute video – be sure to check the Rose City Label winning entry at the 0:55 mark in the video.  We have another second place award noted at the 1:40 mark in the video, but it isnt shown visually.  Finally, our Best of Division award is shown at the 2:52 mark.  Wow!  It is humbling to be recognized by our peers and among our peers in this fantastic industry.

Thank You Team!

We continue to be thankful for all our customers that trust us and all our amazing team members.  We work hard every day and it is very nice to be recognized as experts.  If you want to work with our team to produce outstanding labels for your products, please call us today.  We can help.

Still COVID-19 Strong!

Still COVID-19 Strong!

COVID-19 Safety First

We have many responsibilities to our customers, vendors, and community.  None of these is more serious than the health and safety of our crew.  We have taken serious and lasting measures to keep our people safe while still turning out high quality labels every day.  Safety first.  Always.

All these add up to a safe, healthy workplace for everyone. Kind of like our environmental commitment, which is just a series of progressive right decisions, our safety commitment is the new normal at Rose City Label.  Everyone gets it and everyone respects the importance of safety.

Details Matter

Masks in meetings

Staggered Shifts

Dividers in offices

Front Desk Screen

Virtually No Visitors

Masks are Still Cool Here!

Most of our people work far enough apart in an open warehouse environment that we don’t need masks at all times.  But – when we are in meetings or close quarters – we mask up.  Safety first for eveyone.  We need to be here to continue to protect ourselves and our business.  We need to be here to support our customers.

COVID-19 isn’t going away!

There isn’t any sign that we will be done with this for at least 6 more months.  We are in for the long haul. This is the new ‘abnormal’ and we have invested in systems and physical barriers to keep our people safe so we can keep producing for you.  This is not the time to get complacent or lazy.  We are vigilant to protect our business, our customers, and most of all – our important team members.

Safety First Always

Thank you to our amazing customers!

We remain very busy serving beer, wine, food and specialty companies each day.  Your business is critical to us as we push through this crisis together.  We aren’t backing down and we aren’t getting lazy.  We are moving forward with safety as our first priority.  Thank you for taking the ride with us.  Cheers!

Farewell to Jeff!  Thank You.

Farewell to Jeff! Thank You.

Thank you Jeff Dietz!  We are sad to see you go, but thankful for all the good work you did for us and our customers all these years.  The quality reputation we have as a business was built by people like Jeff who go the extra mile to get the job done day in and day out for over 25 years!

  • Jeff has been our McGyver – taking on challenging jobs
  • His mechanical skills helped us considerably
  • We hope to remain friends for many years!
Jeff Smile Goodbye

Socially Distanced Farewell Party for Jeff in our back field

Social Distance party outside

Cheers to Jeff and his family.  The heartbeat of our business has always been the people that take care of our customers each day.  If you want top quality labels printed by dedicated, long term people, please call us today.  We can help you decorate any product in a bag, box or bottle.

Black Is Beautiful – Thank You Weathered Souls!

Black Is Beautiful – Thank You Weathered Souls!

Black Is Beautiful Beer

Rose City Label is proud to be a part of the solution – using BEER as a force for GOOD!  With great leadership from a wonderful brewery in Texas, we were able to partner with the Oregon Brewers Guild to support this wonderful program.  We offered FREE labels to the first five OBG member brewers that wanted to brew this beer, but we got 10 fantatsic breweries signed up that same day so we decided to print FREE labels for all 10. What an amazing outpouring of support here in our own community – well done Oregon Brewers!

Thank You Weathered Souls!

Big thank you to Weathered Souls Brewing in San Antino, TX for getting this project moving so quickly.  Just a short time after the public outcry about police brutality toward people of color, the team at Weathered Souls had a dedicated website built to help all of us use beer as a force for good.  Check out Black is Beautiful – the hub for this project that has attracted over 1,000 breweries in all 50 states and 19 countries.  Well done!

Their website gave label artwork, recipe, and a description of the cause.  All they ask is that you donate the proceeds to any good cause that benefits justice for people of color.

Amazing Oregon Brewers that Stepped Up Big!

These 10 were the first to jump in for free labels, but several others have joined in later.  (** For anyone who still wants in on the program, we are offering the labels at a wholesale cost basis from here on out).

Thank You Sasquatch Brewing

This is the first amazing Black is Beautiful label I got to drink personally, and it was wonderful – the flavor, the color, the brewer, and the cause it supported!  Thank you Sasquatch.

Spring is Coming – We are Ready!

Spring is Coming – We are Ready!

Spring is Coming!

At Rose City Label we know Spring is coming.  We have been around since 1928.  Our people have seen wars, recessions, assassinations, and 9/11. And now, we have seen COVID-19.  All of these tragic events are followed by a rebound and a strong upside.  It’s never easy or fun, but we always get through.  Learning lessons from the past help us to keep perspective.  This post talks about our expectations for the future based on our surviving and thriving after the 2008 financial crisis.

Looking Toward the Future

Spring flowers are comingOnce we get back to some form of ‘new normal’ we will be ready to expand and serve even more people.  This time – the crisis lock down – won’t last forever.  It will end.  The way we come out of this to survive and thrive will depend on HOW we use this time.  Yes, the uncertainty makes it very difficult to be positive, but the time will pass. Spring follows winter, every year.  There is a natural order to things, and we are using our time wisely.

  • Cleaning and organizging our shop
  • Cross training and exposing areas for future training
  • Reaching out to current and new customers
  • Updating areas on the website for easier quotes
  • Watching our business closely to be ready for the future

Remainder of 2020 – we’ll see what comes

Many have said 2020 is a lost year for their business.  Survival is the watchword right now.  We can’t argue with that. This is a scary time, but Spring is coming.  Part of the new normal may be an appreciation for the business we do have – every customer is a gift to us.  Every day we are open and operating, we are thankful.  Going to work doesn’t seem as bad as it once did (although it was never really very bad!).  People need to be cautious but also optimistic.  We can’t sit on our hands and let competition pass us by, but we also can’t be reckless.  Protecting the downside has a new meaning now, since there is a whole new unexpected downside.  Steady, cautions, smart – but still moving forward and growing.  That is our plan for 2020.  Spring is coming.

Summary

Spring flowers Rose City LabelWe remain thankful for all our amazing, resilient customers.  This season of COVID-19 will not be soon forgotten.  We will redouble our efforts to be prepared to survive and thrive no matter what comes our way.  All of us will be better business leaders based on the learning and experience we gained from this pandemic.  Going through tough times is never fun, but it is how we learn valuable lessons for the future.  Hopefully you and your business have grown and learned through this process.  Our team is smarter and more connected.  We are thankful for having survived and we know that Spring is coming.

If part of your Post COVID-19 strategy includes a re branding or label makeover, please call us today.  We can help.