Building and sustaining a thriving business for 92 years is no accident. It takes deliberate effort and intention. Business excellence and systems go hand in hand. Attention to detail is the key, both in the actual production of your labels, and in how we run our business. Here are some things we do very well – all to serve our customers better.
Each month, we have a complete financial review with an outside CPA. This is considered overkill by some for a business our size, and it is an added expense, but we want certainty about our direction and progress. Having an outside voice to review the financial progress each month is comforting. Our accountants are excellent – check out their website here. What we do for customers is hard, and we always want to know we are going the right direction.
Detailed Monthly Inventory
Each month, we count and measure all 550+ rolls of label stock. With a barcode label on each roll and a unique ID, it is easier than ever to have an almost real-time look at the stock we have on hand. Our vendors are very good and they generally delivery quickly, but having the right inventory buffer is critical to help us respond to customer demand.
Business Excellence and Systems
None of this is very helpful if it is so far after the fact that we can’t remember anything that happened. Today (3rd of the month) we had this full financial review before noon. This is a massive advantage. Being in the moment and having quick feedback helps us keep a finger on the pulse of the business.
All of this work and attention to detail is designed to delight the customer. Ultimately we want our customer’s customer to be delighted and buy their beer, wine, food product – we want to be an extension of our direct customer’s marketing and branding efforts. We want our labels (their labels!) to stand out on the shelf and help them grow their business. We can only do that effectively if our business is running well. There is more to running a label business than just putting ink on paper. These systems are a big part of that.
Call Us Today – We Can Help
If you want to deal with a family owned, eco-friendly label company in Portland, please call us. We have a thriving business that is growing and profitable. If you produce a high quality product in a bag, box, or bottle, it is very likely that we could help you upgrade your branding with outstanding labels. Our systems and business excellence allow us to help more people each day. Call us!
Label Branding Experts
The Rose City Label label branding experts can help you connect with your customers. Your brand is a promise to your customers. It sets the expectation for their experience with your product. After purchasing and trying your product, the quality of the product and the service that delivers the product will bring them back. Before they purchase, it is your brand that will bring them in.
Your Authentic Brand Voice
Knowing your purpose is critical. Before you come to visit the label branding experts, you need to know exactly the image you want – fancy, relaxed, formal, or casual? How do you want people to feel when they eat, drink, or apply your product to their body? Are you a good value? Premium quality? Best supported? What makes your product special and why should someone choose you? Once you have this, you can begin to select the ideal label color as discussed in this previous post.
Your ideal Customer
Who you are selling to is another thing to decide before you come to the label branding experts. Who you are talking to will radically inform the decision about your label design, material, size, and perhaps even quantity. When in doubt, go smaller on your target market. You only want to target and focus on the ideal customer. If you focus on this group, you will catch some adjacent groups that buy, and that is great, but don’t dilute your branding by focusing on a wide market. Go narrow.
What Resonates with Them?
Your look and feel – especially your packaging and labels – must be defined on the wants and needs of your ideal customers. You have to be authentic and speak in your true voice, but if your ideal customer doesn’t resonate with the message, you have a problem! Make sure your facility, the taste and style of your product, and especially your labels, all resonate with this idea customer.
Everything Works A Little
All the elements of your BRAND – from how you answer the phone to the quality of your physical product – all contribute to your ultimate brand experience. Hopefully, if you use discipline and thought, all these touch points work together. Everything must work together – the elements of your brand don’t exist in a vacuum. Make sure everything is working together. All the elements need to reinforce each other.
It’s A Marathon Not a Sprint
Think about the lifetime value of a customer, not just the first sale. The marketing journey is a long game. Don’t get discouraged – make sure you have the discipline to keep the business and the marketing going over the long haul. Branding and marketing is an ongoing, never ending process. It is a marathon, not a sprint.
Labels Can Help
One of the key parts of this brand is your physical brand. If you have a product in a bag, box or bottle, your labels are critical. If they don’t align with your other branding elements, you will have a hard time growing your business. The labels have to reinforce (rather than fight with) the other elements of your brand. If you like the way the RCL label branding experts think about branding, please call us today.
What is the best label color?
This is a complex question with conflicting research on all sides. Regardless, one thing is clear – the best label color is the one that reinforces your authentic brand. Your brand voice must be established first before a label color can be selected to bring that voice to the market. Check out this post about Your Authentic Brand and Clare Carver’s rules to build your brand here
Once the brand and the brand voice are solid, you can begin to work on the best label color.
Is it important? Yes!
According to Emerald Insight and others (full study here), people make up their minds about a product or person – including your beer, wine, soap – within 90 seconds. And, importantly for us, 62-90% of that initial reaction is based on color. That’s right – color! Having the best label color is critical.
What does each color say – what makes the best label color?
Begin with the end in mind – what emotion are you trying to evoke? Happy? Angry? Fired up to Party? Each of these desired consumer reactions will require a different best label color. Yes – as always – it depends. If you know your intended reaction, and your brand voice, then finding the best label color is easy.
Specific examples of Best Label Color
Real Simple magazine has a great breakdown of 10 different colors and the reactions they evoke. Read the full article by clicking here. Here are a few examples, but read the full article for more detailed explanations.
- Black – the signature color of sophistication. Where do you want your brand positioned in the mind of your target consumer?
- Blue – everyone likes blue. It connotes trust and dependability. A blue logo can increase loyalty and feelings of security. Is this the reaction you want? Maybe this is your best label color?
- Burgundy – rich and refined. Think of full bodied, bold (expensive) wines. Luxury.
- Orange – fair and affordable are typical reactions from this color.
- Red – This may be your best label color is you want a hot, excited consumer, but red also means ‘stop’ or caution or danger to many people. Choose carefully.
There are five more great colors, and links to other research, in the full article link above.
Summary and Next Actions
Begin with your well defined brand image and voice. From there, layer on the reaction you want from your target consumer. From there, the best label color decision is much easier and logical. With all this data, you also need to add in a touch of your own flair and gut feeling. These are guidelines that are very helpful, but ultimately your decision is up to you. Make sure you are being consistent with your ultimate business goals – read this post for more information about brand alignment.
Still Stuck? Call us Today
We can help solve the best label color problem. We do it for many customers each year and we are happy to help you, too. With our new HP Indigo Press, printing great labels has never been easier. Cheers!