Spring is Coming!
At Rose City Label we know Spring is coming. We have been around since 1928. Our people have seen wars, recessions, assassinations, and 9/11. And now, we have seen COVID-19. All of these tragic events are followed by a rebound and a strong upside. It’s never easy or fun, but we always get through. Learning lessons from the past help us to keep perspective. This post talks about our expectations for the future based on our surviving and thriving after the 2008 financial crisis.
Looking Toward the Future
Once we get back to some form of ‘new normal’ we will be ready to expand and serve even more people. This time – the crisis lock down – won’t last forever. It will end. The way we come out of this to survive and thrive will depend on HOW we use this time. Yes, the uncertainty makes it very difficult to be positive, but the time will pass. Spring follows winter, every year. There is a natural order to things, and we are using our time wisely.
- Cleaning and organizging our shop
- Cross training and exposing areas for future training
- Reaching out to current and new customers
- Updating areas on the website for easier quotes
- Watching our business closely to be ready for the future
Remainder of 2020 – we’ll see what comes
Many have said 2020 is a lost year for their business. Survival is the watchword right now. We can’t argue with that. This is a scary time, but Spring is coming. Part of the new normal may be an appreciation for the business we do have – every customer is a gift to us. Every day we are open and operating, we are thankful. Going to work doesn’t seem as bad as it once did (although it was never really very bad!). People need to be cautious but also optimistic. We can’t sit on our hands and let competition pass us by, but we also can’t be reckless. Protecting the downside has a new meaning now, since there is a whole new unexpected downside. Steady, cautions, smart – but still moving forward and growing. That is our plan for 2020. Spring is coming.
We remain thankful for all our amazing, resilient customers. This season of COVID-19 will not be soon forgotten. We will redouble our efforts to be prepared to survive and thrive no matter what comes our way. All of us will be better business leaders based on the learning and experience we gained from this pandemic. Going through tough times is never fun, but it is how we learn valuable lessons for the future. Hopefully you and your business have grown and learned through this process. Our team is smarter and more connected. We are thankful for having survived and we know that Spring is coming.
If part of your Post COVID-19 strategy includes a re branding or label makeover, please call us today. We can help.