Our success at Rose City Label is due to the quality of our people. The people that do the work in our business every day are dedicated, experienced, and committed to our customers. Our job – as a business – is to provide them the tools, training, and motivation to be excellent at their jobs. Part of that effort includes ongoing training and certifications. In the last year, our prepress graphics team was Level 3 certified by FIRST – the leading authority in our type of long run, traditional press printing. This certification was largely a review, but also had good reminders about the basic principles of printing, ink, dot gain, and other factors. All these play into our ability to create beautiful labels for our customers.
Top Graphics Errors
- Fonts not included or Outlined. The font used in a label is actually a separate file that must be delivered with the label art file. We have many, many fonts on our system, but if you have a very specific font you need on your label, please include it. Or, as an alternative, you can outline your text. This basically turns the text into a graphic element so spell check won’t work and we don’t have any way to edit the file.
- Images missing or incorrect. If your design includes a placed photograph or other image, please include the original image. Again, like the fonts above, this is generally a separate raster image file (not vector). Also, make sure the resolution is sufficient for a clean, crisp printed label. 300dpi or higher resolution is preferred.
- Asking for Edits when No Fonts Provided. This is related to #1 above. If you send your wine label without fonts, and outline the text, then we will have no trouble printing your label this year. But, for next year when we have to update the vintage and alcohol percentage, we won’t be able to since we don’t have the required fonts.
More Advanced Errors
- White Ink Layer. If you are printing on clear or metallic label stock, you may want a white layer beneath some of the graphics. This has to be a specifically named layer in the file. If it is not clearly labeled and called out in the design, the layer can easily be missed. Depending on the press platform, white layers can be omitted if not properly formatted.
- Overprint layers incorrect. In printing, the inks can often only be laid down in one order. This is usually lightest color to darkest, but if you are using layers or special effects of one color on top of another, please contact us to discuss. This is especially true with foil stamping and embossing – it is always down last, so no ink can print over those effects.
- Legacy File Formats in Adobe Illustrator. We are on a subscription program with Adobe so we always have the latest versions of Adobe Illustrator and other front end software. However, the back end RIP and imposition software that does the heavy lifting is not updated as regularly as Adobe Illustrator so please save your files in Legacy format so they are backward compatible.
Your Artwork Matters
We have talked about quality design previously in this post, but by working with our team and following these tips, we can bring your beautiful creation to life. The design, the prepress, and the printing press all have to work together to get the desired results. Thank you for partnering with us and allowing us to print beautiful labels for your products. We appreciate you and the faith you put in our team.