Label Branding Experts
The Rose City Label label branding experts can help you connect with your customers. Your brand is a promise to your customers. It sets the expectation for their experience with your product. After purchasing and trying your product, the quality of the product and the service that delivers the product will bring them back. Before they purchase, it is your brand that will bring them in.
Your Authentic Brand Voice
Knowing your purpose is critical. Before you come to visit the label branding experts, you need to know exactly the image you want – fancy, relaxed, formal, or casual? How do you want people to feel when they eat, drink, or apply your product to their body? Are you a good value? Premium quality? Best supported? What makes your product special and why should someone choose you? Once you have this, you can begin to select the ideal label color as discussed in this previous post.
Your ideal Customer
Who you are selling to is another thing to decide before you come to the label branding experts. Who you are talking to will radically inform the decision about your label design, material, size, and perhaps even quantity. When in doubt, go smaller on your target market. You only want to target and focus on the ideal customer. If you focus on this group, you will catch some adjacent groups that buy, and that is great, but don’t dilute your branding by focusing on a wide market. Go narrow.
What Resonates with Them?
Your look and feel – especially your packaging and labels – must be defined on the wants and needs of your ideal customers. You have to be authentic and speak in your true voice, but if your ideal customer doesn’t resonate with the message, you have a problem! Make sure your facility, the taste and style of your product, and especially your labels, all resonate with this idea customer.
Everything Works A Little
All the elements of your BRAND – from how you answer the phone to the quality of your physical product – all contribute to your ultimate brand experience. Hopefully, if you use discipline and thought, all these touch points work together. Everything must work together – the elements of your brand don’t exist in a vacuum. Make sure everything is working together. All the elements need to reinforce each other.
It’s A Marathon Not a Sprint
Think about the lifetime value of a customer, not just the first sale. The marketing journey is a long game. Don’t get discouraged – make sure you have the discipline to keep the business and the marketing going over the long haul. Branding and marketing is an ongoing, never ending process. It is a marathon, not a sprint.
Labels Can Help
One of the key parts of this brand is your physical brand. If you have a product in a bag, box or bottle, your labels are critical. If they don’t align with your other branding elements, you will have a hard time growing your business. The labels have to reinforce (rather than fight with) the other elements of your brand. If you like the way the RCL label branding experts think about branding, please call us today.