Marketing Update with Dave DeMots
Dave DeMots from DHX Advertising presented a great marketing overview recently. He hit on great points for all businesses to consider as we come out of this COVID-19 slump in the economy. One of the major points he highlighted is that all business is seasonal – we have different times of year, or points in the economic macro cycle that each business thrives. Now, for the first time ever, all our businesses are reset to the same point in their personal business cycle. Everyone has been impacted – some more than others – and everyone will come out of the COVID-19 lockdown at the same time. This provides an interesting way to recallibrate and reconsider your business plans going forward.
Don’t Let a Crisis Go to Waste
This is a scary time – both personally and professionally – but what can we do to take advantage of this time? Dave suggests that we make use of this time to make sure we come out of this as a strong, well structured business focused on the future.
- Start with the Brand Promise – what is the promise to your customer?
- Why? Watch the Simon Sinek TED Talk and remember WHY you are in business
- Make hard decisions about markets, products, and people – don’t wait
- Retool your marketing infrastructure – be ready for the future
We’re an independent ad agency from Portland, Oregon. We’ve been at this for over 20 years, which is to say we’ve sharpened every tool in our toolkit. And while we have been there and done that more times than most, we still approach each and every project with the talent, raw enthusiasm and hunger that got us into this business in the first place.
If part of your retooling includes new labels, we can help. As Dave noted in his presentation, don’t let this time go to waste? Do you need a brand refresh and an updated label to better reflect your organizational vibe? Have you shifted your focus? Should your label reflect a new strategy, product lineup, price point, or other special feature? If the answer is yes to any of these, we can help.
For anyone with a product in a bag, box or bottle, your label is a critical touch point with the customer. Along with your logo, website, recipie and retail environment,, make sure your labels reflect your new strategy and brand promise in the post COVID-19 business world. Call us today – we can help.