We are Beverage Can Label Experts!

We are Beverage Can Label Experts!

Beverage Can Label Experts

Because of the great brewery customers that have trusted us all these years, we have become beverage can label experts.  Putting labels on cold, wet cans moving at high speed is not easy.  Excellent machine operators need to keep the speed, tension, and label pressure at optimal levels. Still, without premium labels from bevergage can label experts, you don’t have a chance.

Tons of New Sizes!

Today we print for many, many different can sizes.  16oz and 12oz are definitely most popular, but the 19.2oz can is coming on strong.  A few of our brewery clients are going exclusively to the 4-pack of 16oz cans for all their packaged beer in 2021.  No bottles and no other formats.  Whatever you need, we can help.  We add new sizes to our library every week.

Gateway Brewing is a wonderful community brewery.  They had good success during COVID-19 by offering home delivery of their 16oz cans.  We love working with smart, creative businesses that adapt and stay relevant in tough times.  Check them out at gatewaybrewingpdx.com

Cider in Cans, Too!

Most of our beverage can labels are for beer – maybe that is changing.  More and more we are seeing cider, mead, and CBD infused seltzers packaged in cans.  This diversity makes it even more interesting for us.  And the material choices are endless – clear, white, metallic – we lots of options to make your design pop off the shelf.  And, with our very dense white ink, we can provide some amazing effects on clear and metallic substrates – ask us about them when you call with your next project.

Protection Matters!

The label hasn’t done its job until it gets into the consumer’s shopping cart and then into their cooler while still representing your brand image.  This requires lamination.  A laminate (lamination) is a thin layer of poly that is fused over the ink to protect from scuffing.  Most bottles have a ridge or bumper designed into the profile so you never have the label rubbing against the adjacent label – this protection isn’t provided to cans.  Cans are just a perfect cylinder with constant rubbing and scuffing.  Without lamination, your labels will look horrible in the grocery cooler.

Work with Experts!

Thankfully for you, we have made all the mistakes and learned all the lessons.  We work with all the leading mobile canners and we know how to get can labels done on time and budget.  We are beverage can label experts!  Call us today – we look forward to helping you.

Rose City Label Difference!

Rose City Label Difference!

Welcome Home!

In the past 6 months, we have had three different former Rose City Label customers come back to us for labels. When people try other vendors and then come back for ‘the Rose City Label difference’, it really makes us proud of the work we do here.  Interestingly, these were very different companies – a distilled spirits company, an herbal supplement company, and a coffee roaster.  All of them were willing to share their experience, and why they came back to Rose City Label.

We Are All Good

One item to note – nobody came back to us (primarily) for price or print quality. Having competitive pricing and outstanding print quality is almost a given. In today’s market, you can’t stay in business if you don’t meet these minimum requirements.  The difference was service.  Here is a compilation of what brought them back:

Quick Response to Change Requests

When new items are being designed, things often go through many changes.  People don’t know what they will like until they see it on the proof.  These returning customers remarked at how fast and responsive our graphics team is on updated proofs.  We keep the project moving forward and always try to be responsive to the customer.

 

Offer Good Ideas about Design and Finish

In one case, we suggested eliminating an embossing feature from the conceptual label design. This feature started out as being very important, but when we weighed the cost and time required to add this in, we suggested a less expensive option.  This helped them get the new branding out into the marketplace sooner and saved money over the long haul.  The added cost didn’t seem to be worth it given the small impact on the final design.

Press Proofs – See before You Buy

We charge for press proofs, but we always recommend them on new projects.  These buyers appreciated being able to see the printed label, on the real label stock, before we print the full order.  As good as PDF proofs are, there is no substitute for seeing an actual label.  This protects us from having an unhappy customer and it makes sure the product looks great on the shelf.  This is an extra step in the process, but it is an important part of the customer service we provide.

 

We Make Them Feel Important

More than anything, these people all said in one way or another that “The other printer didn’t make me feel like an important customer”.   Another said, “It almost seemed like I was a bother to them…”.  Not every buyer is a fit for every vendor, but this one was shocking!  These are established, mid-sized label buyers that will be sending ongoing, repeat business to us for years to come.  It is hard to see how someone would be ‘bothered’ by dealing with a customer.

Want to Join or Re-Join the Rose City Label Family?

We remain very busy and growing, but always have time to add new customers to the family.  We have the quality to meet all your needs, and our service is outstanding.  Please call us today – we look forward to printing for you soon.

Design for Quality Flexographic Printing

Design for Quality Flexographic Printing

Small Changes Make Better Labels

Quality flexographic printing begins with design. By outlining reverse type, adding a stroke to white text, and overprinting elements in one color, your label quality will improve dramatically.  There will ALWAYS be a small amount of misregistration on any printing press, and these simple art techniques can completely hide that from the eye of the consumer.

Reverse Copy is the Killer!

Reversing small text out of multiple colors spells trouble on press. Overprinting (and enlarging) will improve print quality.

When 4 or more colors are printed, with text knocked out, they must be in 100% perfect registration to print clean, crisp white text.  Sadly, at high speed this really isn’t achievable consistently.

Small changes that don’t compromise the artwork integrity provide crisp text on every label.

 

Outlines to the Rescue!

With a small black outline, you can hide any possible movement on press.  This border around the letters hides any stray movement.  It also makes the small type appear more crisp and readable to the eye.  

Additionally, printing the Independent Craft logo in Black, over the other colors, is another good way to avoid any misregistration.  When an element is only printed in one color, it can’t show any fuzzy edges or movement.

 

Quality Flexographic Printing

Our presses are nearly magic, but they do have limitations.  Yes, Digital Printing is exploding and fast growing at Rose City Label, but it isn’t the perfect solution for every job.  For long run, repeating work, the proven traditional press technology works very well.  This press is over 50′ long and the paper in the press webs up and down between stations.  This means that the total length of paper between the first and last station is over 100′.  If your print registration (precision alignment between colors) is even off 0.001% that will show to the careful eye.  Learn more about quality flexographic printing here.

What is the penalty for not designing correctly?

The results will not be pretty if these guidelines are ignored.  Luckily, this image is generated within our software to ‘simulate’ a movement of HALF a MILIMETER – this wasn’t printed on press, because we applied the proper corrections before we got to press.  Part of this is handled in prepress, the graphics department within a label company that fixes things like this to make them press friendly.  With out hundreds of years of combined experience, we know how to spot these problems early in the process.  The job of the designer and customer is to trust us, work with us, and allow us to help you get the most beautiful label we can make for you.

Questions?  Call us today.  We can help.

 

Award Winning Printers!

Award Winning Printers!

Award Winning Printers (again)!

We are award winning printers, again!  Most of the space and energy on this blog is dedicated to showing off our customers and their amazing products, our technical skill, and our environmental commitment.  Today, we are bragging a bit.  In the 2020 Print ROCKS! competition, Rose City Label was again recognized for excellence in printing.  Way to go team!  ** We received 4 previous awards in this competition back in 2017, but it is always nice to be recognized again!

Loowit Brew

Loowit Brewing in Vancouver – Thank You

Our customer, Loowit Brewing was nice enough to trust us with their very special, limited release beer, Tiamat.  Check out more about the beer and see the labels on bottles here.  The beer is an amazing, complex blend –

“Tiamat is a blend of 3 different beers: Barrel-Aged Olde Hardhide Old Ale, Barrel-Aged Cryptodome Barleywine and freshly brewed Shimmergloom Imperial Stout” — this is the description from the Loowit website.  Obviously, a beer this complex and special couldn’t have a boring label on it.  Thankfully, Loowit designed a special label to go with the amazing beer.

Here is the Big Winner – Tiamat!

This label utilizied our premium HP Indigo digital printing along with foil stmaping.  The design is very striking and draws your attention to the bottle right away. Thankfully, we were able to bring this design to life with our printing skill and equipment.  Great job team! 

Award Winning Label Printing

More About the Awards

You can’t brag about Award Winning Printing without an organzied awards competition.  THANK YOU to PPI, Printing Industries of America, and the local volunteer judges that gave up their time to make this happen. Congratulations also to the other award winners – see a full listing here.  If you are more of a visual person, check out the YouTube video by clicking here.  This video shows many, many types of creative printing and design.  It is worth watching the 6 minute video – be sure to check the Rose City Label winning entry at the 0:55 mark in the video.  We have another second place award noted at the 1:40 mark in the video, but it isnt shown visually.  Finally, our Best of Division award is shown at the 2:52 mark.  Wow!  It is humbling to be recognized by our peers and among our peers in this fantastic industry.

Thank You Team!

We continue to be thankful for all our customers that trust us and all our amazing team members.  We work hard every day and it is very nice to be recognized as experts.  If you want to work with our team to produce outstanding labels for your products, please call us today.  We can help.

Still COVID-19 Strong!

Still COVID-19 Strong!

COVID-19 Safety First

We have many responsibilities to our customers, vendors, and community.  None of these is more serious than the health and safety of our crew.  We have taken serious and lasting measures to keep our people safe while still turning out high quality labels every day.  Safety first.  Always.

All these add up to a safe, healthy workplace for everyone. Kind of like our environmental commitment, which is just a series of progressive right decisions, our safety commitment is the new normal at Rose City Label.  Everyone gets it and everyone respects the importance of safety.

Details Matter

Masks in meetings

Staggered Shifts

Dividers in offices

Front Desk Screen

Virtually No Visitors

Masks are Still Cool Here!

Most of our people work far enough apart in an open warehouse environment that we don’t need masks at all times.  But – when we are in meetings or close quarters – we mask up.  Safety first for eveyone.  We need to be here to continue to protect ourselves and our business.  We need to be here to support our customers.

COVID-19 isn’t going away!

There isn’t any sign that we will be done with this for at least 6 more months.  We are in for the long haul. This is the new ‘abnormal’ and we have invested in systems and physical barriers to keep our people safe so we can keep producing for you.  This is not the time to get complacent or lazy.  We are vigilant to protect our business, our customers, and most of all – our important team members.

Safety First Always

Thank you to our amazing customers!

We remain very busy serving beer, wine, food and specialty companies each day.  Your business is critical to us as we push through this crisis together.  We aren’t backing down and we aren’t getting lazy.  We are moving forward with safety as our first priority.  Thank you for taking the ride with us.  Cheers!