This is a great example of a customer that was willing to work with us to make her labels run as efficiently as possible on press. By making slight changes, without compromising the design intent, we were able to create a beautiful label that was a joy to print. Making your design press-friendly allows the job to run faster, with less waste. This means less waste in the landfill, and a lower price for the customer.
We are lucky to work with many talented designers that aren’t afraid to take our suggestions.
Before and After
One of the hardest things to do on a label press is to reverse (or knock out) text and images from a 4C photo. On the left, the swirly white border is actually made by NOT printing any ink in that area – the ink is removed to reveal the white paper underneath. The problem with this is that if one of the 4 colors (Cyan, Magenta, Yellow, and blacK – CMYK) are slightly out of alignment, that beautiful border looks fuzzy. On a long press run like this, there will always be some slight movement, which requires much more attention from the press operator, more waste, and ultimately a more expensive, lower quality label.
On the Right, the design is much better for printing. The white border is replaced with a black key-line around the interior of the image to define the edge and also to cover up or ‘trap’ any slight movement in the 4CP image surrounding it. Further, we were able to replace the red PIZZICATO text with the company logo color, orange. This color was already in use on press on a third label in this series, so using this color saved the cost of an additional plate and kept the series of labels more consistent.
Before and After
The same general design changes were applied to this label as well. The job ran perfectly on press, and the customer was pleased with the cost effective, high quality label we produced.
If you want solid advice on how to bring your label vision to reality, in the most efficient, cost effective, and environmentally friendly way, please call us today.
Let our more than 190 years of combined experience work for you!