In a recent national survey, InfoTrends asked label, carton and packaging printers what was driving the move to digital printing.  Their answers were a good insight into the future of printing, and they reinforce the moves Rose City Label has made into digital printing:

  • Customers want to implement lower inventory levels to support lean manufacturing programs
  • Customers want to focus and specialize their labels to fit specific markets

These two driving forces are moving us to faster lead times and shorter runs – which are two of the main things that digital does best.  Why does digital printing work so well for short runs?

  • Faster change over between items
  • Lower material setup and waste between jobs and between items

If this sounds like the type of order pattern you will be requesting in the future, please call us today to find out more about digital printing.  Conventional printing is still alive and well – and better for many  types of labels, but digital is growing!  Call us today!


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This blog post was written by Scott

President of Rose City Label – I am the primary blogger and marketing driver for our company. I can help with just about any label challenge – let my 21 years experience work for you!