My name is Chris, I’m new here at Rose City Label, 3 months. Most have been here a whole lot longer. I’ve been a graphic artist for 25 years and I’ve never been so impressed with the Primera CX/FX Digital Printer. NO DIE! After you print the job on the Primera CX, the Primera FX has the ability to be programed to cut just about any die. Then you can take the waste away from that cut on a spool while the finished product gets rolled to another spool after being cut into however many rolls are needed. I could just watch it for hours and marvel at it’s ability. Lisa, our Art Director, runs these machines and has it down to a science. For shorter runs, it’s the best!

Here’s some examples!