Package Printing Magazine reported in its July 2012 how the many benefits of pressure sensitive (adhesive backed) labels are taking market share away from other label technologies. Many older breweries that had been using cut and stack wet glue labels (CS/WG) are now moving to roll labels. Years ago the roll label print quality wasn’t good enough for retail beverage products, so the older brewers didn’t have the option, but now they do,
Here are some of the benefits:
- Better Print Quality
- More Label Materials to Choose From, including foils and clear stocks
- Foil Stamping and Embossing Options
- Improved Line Efficiency
- Elimination of Glue Setup and Cleanup
- More Flexible Applicator Options for fast Bottle Size Changes
The biggest benefit of all, many brewers say, is the ability to run many different SKUs in small quantities. This is much more practical with roll labels – and as the number of great new beers continues to grow, the quick delivery and fast changeover of roll labels will seem better and better.
If you want to make the move from Cut and Stack labels to rolls, please call us today.