by admin | May 27, 2012 | Company News, Technical
This information is posted other places on our site, but it is so important I thought it needed to be reposted so blog readers could see it again. This is really the essence of who we are, and how we present ourselves in the market place. We don’t have a formal Mission Statement, but if we did, this would be the basic outline of it. While our pricing is always competitive, it isn’t always our goal to have the lowest label price – we would rather be the best overall value. Some industry experts call this the ‘Total Applied Cost’ of the label from design, material selection, ease of application, and follow up and support after the first order. This is who we are, and this is where we shine:
- We are label experts. We will review your needs and find the very best products. We won’t oversell you.
- We are excellent printers. We have great equipment and we know how to use it. Top quality since 1928.
- We value all customers. New and old—large and small, we will take the time to make sure you are happy.
- We are responsive. We provide quick, accurate quotes, timely status updates.
- We protect the environment. As a County-certified BRAG green business, we are committed to Green.
- We have stable ownership and team members. With more than 12 years average experience, we will be here.
- We are flexible, hungry, and eager to serve. Rush orders are no problem—we do what it takes!
Call us today at 503-777-4711 to find out more. Thank you
by admin | May 22, 2012 | Company News

New Look for Summer
I’ve answered the call to be a hero! I’m having my head shaved to stand in solidarity with kids fighting cancer, but more importantly, to raise money to find cures.
Please support me with a donation to the St. Baldrick’s Foundation. This volunteer-driven charity funds more in childhood cancer research grants than any organization except the U.S. government.
We have been very fortunate at Rose City Label these past two years, so we are excited to give back to the community. Sadly, many in our company and our families have been hurt by cancer over the years, so we are trying to help end this disease, especially in children.
If you would like to contribute, please click here to seem my participant page.
Thanks for all your support for Rose City Label
by admin | May 11, 2012 | Company News, Label News

Mark your calendar for May 20th to June 17th, it’s time again for the Portland Rose Festival. And again
ROSE CITY LABEL is proud to be printing the Oak Knoll Winery Label. Oak Knoll is the Official Wine of
the Portland Rose Festival.
The Portland Rose Festival and Oak Knoll are in mutual agreement, understanding, and commitment to
serving Portland. In 1987, Ron and Marjorie Vuylsteke initiated an art scholarship program that would be
given to an Oregon College of Art and Craft (OCAC) student through a label art contest. In order to encourage
and foster art within the Portland community, this recognition brings awareness to young artists at the
Oregon College of Art and Craft, and also greatly benefits the winning student. Once the rendering’s been
chosen, the student then goes through the entire wine label production process from working with the
designers, through all press checks, to seeing his or her final work on the wine bottles.
This year’s student recipient is Elizabeth Zimmerman. These are her labels shown above that won her
the contest! Pretty cool, huh? I would buy the wine just for the label alone but Oak Knoll is even a
great wine too.

by admin | May 11, 2012 | Company News, Customers/Examples

New, Improved Holy Water
This is the craziest example of Government Label Approval that we have seen in the past 20 years!
Certainly we know that labels have to be screened to ensure they don’t claim false health benefits (grow hair, stop aging, etc), and they have to be truthful about their contents, but this is over the top.
This is the new, improved version of the label below.
The inspectors required the “Holy Water” to be put in quotes, and the line CONTAINS NO HOLY WATER added below.
Did anyone really think this was a Spiritual Drink? Maybe so!

We understand the importance of government review of all labels for wine, beer, and spirits, but is this really what they should be doing?
If you have challenging label problems, call us today.
(800) 547-9920
- Original Label – submitted to Government
by admin | Apr 25, 2012 | Company News
We are very fortunate here at Rose City Label that our business seems to be back on track. We still have challenges, as we always will, but if our business could continue to prosper like it has the past 24 months, we would be very happy.
This improved business climate caused me to reflect and remember when, not too long ago, things weren’t very good.
Like many businesses, ours was caught flat footed when the bottom fell out in 2008. We were not prepared for the dramatic slowdown, and we had to take some serious measures to correct things quickly. We said goodbye to an employee that wasn’t performing, and we cut back hours in our production facility. These were difficult, nerve racking times for all of us. One of the things I remember most is that I never appreciated when things were good! I just assumed things would always be good. Now I know this isn’t always the case.
So, with these past 4 years behind us, what have we learned:
- 1. Celebrate Success! We aren’t setting records or hitting a home run on every single order, but we have much to be thankful for. I am trying to remind all the people in our company, and trying to remind myself, that things are good. We all need to take time to recognize this and give ourselves a small pat on the back for hanging in there.
- 2. Don’t Take the Future for Granted. Now I know that things can turn sour – in a hurry. I know that we can’t afford to get lazy, complacent, or arrogant. We always need to push forward and keep getting better every day. Tomorrow is promised to no one. Continuous improvement and staying hungry are the only things that will help us stay strong.
- 3. Protect the Downside. If, God forbid, we do have another major dip in the economy or world events, or if we have a serious problem in our own company, we need to protect the downside. As a leader I waited too long to make the hard decisions last time. I assumed all would be good – I didn’t know how long the downturn would last, or how deep it would be. Thankfully, we are a conservative, financially secure company, so we could withstand the storm, but I don’t want to get that close to the edge again. More proactive management would have helped ease the pain, and I am going to keep that in mind for the future.
Hopefully these three ideas can help our customers as we move forward. They are all important, but especially now, I am focusing on #1 – Celebrate Success!
Thanks to all of you for being a part of that success for Rose City Label.
by admin | Feb 23, 2012 | Company News

Here we are!
This is an updated photo of the Rose City Label team in the warehouse after a company meeting. We all work very hard to please our customers every day. Sales/production/shipping/office – we all work together to get the job done.
Thanks for trusting our family of professionals to take care of your labels.