Full Color Flexographic Beer Label printing is a big part of what we do at Rose City Label!
If you have longer run sizes, or items that will repeat over and over again, the traditional high-speed flexo press is the answer.
Full color, flexographic label printing is a huge part of what we do atRose City Label. By printing with the various process colors, our inline label process combines yellow ink with the other colors to put together a beautiful, full color label. Magenta, then cyan, and finally a spot color of blue complete this label, which is then overlaid with a black text shown here.
Once all these colors are laid down, a high quality UV varnish is added to protect the label and keep it from scuffing. Because the label moves so fast, a freeze frame camera is used to ensure that the entire label is kept in perfect registration. Die cutting is handled at the end of the press so the final labels are finished in a press roll ready to be finished, inspected, and sent to you.
Rose City Label is again pleased to partner with Oak Knoll Winery to produce the commemorative Rose Festival Wine. Here RCL Art Director, Lisa Helfrich, shows the winning artist around our shop. Sarah was excited to learn about how her design would become a reality on the label of an exceptional wine. Look for this wine to be released soon.
Sarah Fagan is a Portland educator, painter, and printmaker originally from New England. As a painter, she focuses on still lifes, especially those featuring objects of nostalgia and celebration. Sarah recently completed a post baccalaureate program at the Oregon College of Art and Craft with a concentration in Book Arts.
Oak Knoll Winery ~ Celebrating our 41st Anniversary this year, the second generation is proud to continue the tradition of partnership and support of the Portland Rose Festival as the founders have done for several years. Oak Knoll is truly an Oregon Wine Pioneer. Learn more about the winery at www.oakknollwinery.com
Portland Rose Festival ~ The Official Festival of the City of Portland is honored to have brought over 100 years of amazing events to Oregon. From our beginnings in 1907 through today, the Rose Festival has represented the Rose Spirit of Portland through the Grand Floral Parade, the Rose Festival Court and many other iconic celebrations. Explore the history and the future of the Rose Festival at www.rosefestival.org
This great information was published in ‘Labels and Labelling’ magazine – the recapped some branding guidelines from the international branding and packaging agency, Claessens-Cartils. This is great information that any label buyer should consider when they are deciding on a bottle, package, and label design.
Every brand has both an identity and an image. The IDENTITY is the actual value and quality of the brand – low price, high quality, cutting edge, established, or whatever you truly offer to the consumer. The IMAGE is the perception created by the packaging and label. Your goal is to make sure the packaging allows the true IDENTITY to show through.
Whatever your brand IS, make sure your label reflects that. Here are three examples:
AUTHORITY – If your product shows self confidence, trustworthiness, and excellent quality, consider these design element: Capital letters, high contrast colors, high position on the bottle. Other elements include a shield or a coat of arms showing a regal, established backing. Smirnoff Vodka is shown as an excellent example of this brand message.
AUTHENTICITY – This brand is perceived to be real, and to have an honest story to tell. Specific logo fonts (like no other), custom colors, and a brand ‘icon’ are great features of a label projecting this image. Kettle One has a label that reflects the 300 year old tradition of small batch vodka. The design incorporates the original coal-fired copper pot, which is still in operation today. The 10th generation family business has a true, interesting story to tell, and consumers react well to it.
PRODUCT EXPECTATION – This label tries to convey the smell and taste of the product inside the package. With vodka, the image desired is purity, smoothness, and an alcohol kick. Absolut vodka captures this with bold a bold typeface, a rounded bottle, and crystal clear labels giving the ‘no label look’.
This entire article can be found on the agency website -please check it out to read even more great tips.
This Canby, Oregon chocolate producer and wine bar reflects all the tenacity and hard work of its owner, Teresa Sasse. Over the past few years, this business has grown both as a fun wine shop and a great chocolate producer. The quality ingredients and attention to detail can only be fully appreciated by tasting the chocolate. You’ll be happy you did!
When they need help with new label designs to match their high quality image, Puddin’ River turned to Rose City Label. As the products and packaging have evolved, and new items have been added, Puddin’ River has always been very satisfied with the quality, pricing, and responsive service we have provided.
Find out more about their products, and make a point to visit their wonderful shop. Click here to visit their website for all the information.
This innovative wine label jumps off the shelf with it’s distinctive sparkle hot foil treatment. This unique foil and custom die shape have set made this label recognizable to wine lovers for many years – making your product stand out is what the label is all about!
Do you want your label to represent your brand? Do you want it to become an icon, recognized by your customers and competitors? It should tell the story of your product and compel your customers to recommend it to their friends. Ask us how we can help with this.
If you want to try this great wine, click here to visit their website. They are located at 4510 SE 23rd, Portland OR 97202. Call them at 503-234-3790. They have a fun group of wine lovers ready to help you.
