Plan for Greater Success in 2016

Plan for Greater Success in 2016

Being successful in business and life is all about being intentional – planning and executing.  You can’t run full speed all day long without burning out and failing.  The seasons of the year provide an excellent reminder about taking the time to plan for future success.

Now is the time to set the intention and the plans for a prosperous 2016.

Three Reasons to Plan for Success Today –

  1. Fall is very nice transition. Summer is over, kids are in school, and the craziness of the Holiday season isn’t quite upon us yet.  Regardless of your life or family situation, everyone can benefit from taking a breath, relaxing, and preparing to surge in the new year.
  2. You have a pretty good idea of how 2015 will end.  This far through the year, you should have a very accurate prediction of how the year will finish.  Did you meet your goals?  Did new challenges come in?  Are you trying to hang on? Or are you looking to invest profits to take advantage of tax benefits?  All of these should be pretty clear by this point in the year.
  3. There is still time to make something happen.  Planning for the new year in the last week of December doesn’t allow you enough time to investigate all the possible options for the coming year.  You may want to target new markets, partner with new vendors, or hire new people.  All of these things take time – and you may not get them right the first time.  By starting now, you can do a thorough review and make a solid plan for success, even if your first idea doesn’t pan out.

If part of your 2016 plan includes a marketing face lift, we can help your labels start the new year with style!  Bold new designs and graphics can make a dramatic impact in the new year.

We are blessed at Rose City Label to be on track for another record year.  Thanks to the great customers that trust us every day – we are able to make plans for even greater success in 2016.  If we can help you with labels, or if you just want to talk about your business goals for the new year, please call us today.

We are all here to help you succeed – call us today – we can help.

Progress in the Pressroom!

NewCutter


Even though digital printing is the FASTEST GROWING part of our business, we still do 85% of our volume on traditional, long run presses.  One of the big advantages of these traditional presses is the flexibility.  We can perform so many more operations on press – laminate, die cut, slit, score, back slit, perforate, and sheet.  This offers much more flexibility – especially for labels in sheets.  Sometimes, however, it isn’t easy to cut the labels down to their final size on press.  Or sometimes we just need to trim the sheet after printing.  That is where this new (to us) machine comes in.

We were able to trade our older, much larger machine for this one.  It is smaller – much better fitted to the size of labels we typically run – and it takes up less floor space and power.  This machine does everything we need in a more modern, compact format.  And, since this is a critical tool for many of our jobs, it is very nice to have a more modern, reliable machine in this role.

Finally, we are pleased that we were able to buy a used machine – and sell our machine to be shipped out of the country.  This way, likely two machines were kept out of the landfill, all our needs are met, and we have a reliable, cost effective, eco-friendly solution.  This is a win-win-win for everyone, and that is what we like at Rose City Label.

If you want labels from a company that is always moving forward, with an eye on the environment, please call us today.

 

We look forward to helping.

 

Craft Beer Booming! CBC Data Recap

CBCKeynote


 

One of the wonderful things about the Craft Beer Conference in Portland last month was the wonderful, high level picture of the industry.  All these data points confirmed what we have been seeing here on the ground with our 55 brewery clients.  Here are some selected data points from the opening keynote presentation:

  • We have 58 Breweries here in Portland, OR – most of any city in the world!
  • 53% of Draft Beer consumed in Oregon is made in Oregon
  • 225 total brewery operations in Oregon

Nationwide Info:

  • Craft Beer sales overall were up 17% in 2014 – overall beer market only up 0.5%
  • Nationwide, Craft beer accounts for 11% of sales
  • 1871 Micro breweries, 1412 Brewpubs, and 135 Regional Breweries were operating in 2014 – 3,400 total Craft Breweries
  • Also – 2,051 Additional Craft Breweries are in some phase of planning and licensing
  • US Craft Beer Exports were up 36% in 2014
  • 68% of consumers reported that they care where their beer is made – Nielsen survey

Future Trends Coming:

  • New variations on IPA
  • New, different Brewpub options – menu, style, ethnic, layout
  • More stadium and event sales
  • More session beer options
  • New business models for producing and selling Craft Beer

We really enjoy being plugged into the Craft Beer community.  These are wonderful businesses that are fun to work with.  Call us if you have any questions about the world of Craft Brewing – we are happy to help.  Cheers!

 

Craft Brewers Conference: Commemorative Beers

Craft Brewers Conference: Commemorative Beers

Rose City label recycling, Scott Pillsbury, Craft Brewers Conference, 2015, Crosby Hop Farms, oregon craft beersRose City Label is very proud to support Oregon Craft Beer by providing these Commemorative Beer Label specially for the upcoming Craft Brewers Conference on April 14-17, 2015.

As part of CBC, our local Oregon brewers are doing collaboration brews to show off the best that our beer scene has to offer.  This is a great way to show off the best of Oregon to the entire brewing world – and we are proud to be a part of it!  Rose City Label was selected to provide the labels for these limited-edition 22 oz. bottles.

Obviously the Oregon Brewers Guild could have used anyone on these labels, and we are thrilled that our quality and reputation in the industry was strong enough to send the business our way.  We are happy to support the industry that has been so good to us the past 7 years!

Look for these bottles while you are visiting CBC and enjoy some amazing Oregon beer – Cheers!
OccidentalGoseWeb

Beer Label Regulations: Interesting…

Beer Label Regulations: Interesting…

In this interesting article from Packaging Digest, an interesting quirk in the world of beer label regulations is explained.  This is partly a historical fight (turf war) between different government agencies, but it could have serious ramifications for brewers if they aren’t careful.

Surprisingly, required information on labels of beer sold in the U.S. depends on what ingredients are used to make the beer, not the alcohol level.

Read the full article by clicking here.  Get more information about label formatting by clicking here.

If you have specific questions, or you are just looking for a better source for beer labels, please contact us today.  We print for over 55 breweries and we would be happy to add you to that growing list of happy customers.

Cheers!