Premium Wine Label Papers are the starting point for distinctive labels that help your product get noticed. The wine market is very crowded and you need an edge to stand out on the retail shelf. Premium Wine Label Papers make a difference – here is what you need to know about them.
Call us for free samples of our Wine Label Materials.
Face Material Thickness
This is what you see on the bottle, and probably the most important part of your label stock selection. The thickness is measured in basis weight – the actual weight in pounds of 500 sheets of paper (typically 19″ x 25″ sheets). Our thinner face materials are 60# and our most popular is 70# Bright White Felt. We even have a 90# (Ever Opaque) material in white and cream – this material feels thick and elegant on the bottle.
Face Material Texture and Color
Besides thickness, many people want a texture on their Premium Wine Label Papers. We have that, too! Besides the texture, we offer bright white and eggshell (cream) colored stocks. Color can always be printed onto the label, but having a nice, rich color and texture to begin with is very important.
A new winery client – Blakeslee Vineyards – and his designer – Chris Noud from NowDesign – recently introduced us to Ever Opaque wine label stocks. These two materials have a thin polyester backing behind the label face. This barrier significantly improves performance in an ice bucket. We highly recommend these materials for white, rose’ and sparkling wines. The material costs a bit more, but the performance in an ice bucket is unmatched by any other material. Call us for samples.
The label isn’t much good to you if it doesn’t stay on the bottle. Having a proper adhesive for glass bottle application is critical. Our wine label business continues to grow and we have the proper adhesives to go through your label application system correctly.
Backing Paper (Liner)
This isn’t the most exciting part of a Premium Wine Label Paper, but it is critical to performance. We offer both 44# brown Kraft backing and 1.2mil Clear PET backing. Please discuss this with your equipment supplier or mobile bottler. Each machine seems to work best with one type of label stock – it is always better to check up front rather than dealing with problems on the bottling line.