Women Business Owners Share Success Tips

We Support Women Business Owners!

Women Business Owners are very important at Rose City Label.    It’s hard to believe that just a generation ago, the opportunity to grow a successful business wasn’t really available to women.  Today it is and they are taking the business world by storm!

According to a recent post on the Constant Contact blog, there are over 11 million women-owned businesses in the U.S., and that Constant Contactbusiness count is growing at 5x the national average.  In fact, the number of women owned businesses has doubled since 2007.  Read the full post by Miranda Paquet by clicking here.  Learn more about Miranda by clicking here.

We find many of these dynamic women business owners are more courageous and committed than their male counterparts.  Maybe they recognize the opportunity more clearly, maybe they are born tenacious, or maybe they want it more?  Regardless, they work hard and they succeed.

Here are 5 great tips from successful women business owners:

1. “Know your market. If you don’t know where your market is and what they want, you have no chance.” — Barbara Felix, owner of Felix the Cook

When Barbara started her custom-made sugar cookies business, she got the word out by donating her cookies to large charity events. Barbara knew her target audience and where to reach them. Focusing on a specific market and delivering them an exceptional product and experience helped her grow an impressive client list, which includes Google Ventures, UPS, and The Four Seasons.

2. “It’s not going to happen overnight. Just be patient. Set short-term goals.” — Kellee Twadelle, owner Rose & Dove Specialty Gift Shop

Like many small business owners, Kellee left the corporate world to feel a greater sense of freedom, flexibility, and fulfillment. But throughout her years as an owner, there have been plenty of unexpected obstacles.

Kellee keeps her business going by taking small actions, including partnering with local businesses, sending her customers monthly marketing emails, and running timely events.  If you hit a rough patch at your business, don’t stress over your shifting five-year plan. Start every day by thinking about what small impactful action you can take to get things back on track.

3. “You’ve got to follow your gut. What’s the worst that’s going to happen? You’re going to make a mistake?” — Dawn Noble, owner of La Provence

Once a loyal customer of French goods store, La Provence, Dawn bought the business over a decade ago. Starting without any business management experience, Dawn believes in the power of learning as you go.

Looking back, she knows she’s made some missteps along the way, but Dawn doesn’t let these mistakes slow her down.

When you find yourself second-guessing your decisions, ability, or strength, remember that doing something is almost always better than doing nothing. Trust your instincts and don’t be afraid of a little trial and error.

4. “Make a commitment to education, to learning as much as you can, an ongoing education.” — Marie Mouradian, owner of Window Designs Etc.

With over 35 years of as a business owner, Marie knows the secret to success is to never get too comfortable.

Change is part of almost every industry — even window design treatments. Marie prides herself in embracing new trends and refusing to be intimidated by market shifts.  Marie gets involved by sitting on the board of her local Chamber of Commerce and always trying out new ways to get her business noticed in her community and online.

5. “Don’t quit and don’t be afraid to flex.” — Traci Brown, Body Language Expert at Traci Brown Inc.

As an athlete turned business owner, Traci knows you’re not going to win every day. Sometimes you give it all you’ve got and still come up short.

But Traci’s refusal to give up has served her well. She’s landed a product deal with Shark Tank’s Kevin Harrington, appeared on major television networks, and spoken on keynote stages.  As an owner, remember that success might not look like you originally imagined. But if you don’t take a risk and go for it, you’ll never really know what you’re capable of.

How Can You Apply These in Your Business?

We constantly share tips and success stories to inform and inspire.  We know that our success is directly tied to yours.  Is there something else we can do for you?  Call us today!  We are constantly looking for new ways to help our customers succeed.

Thanks for trusting us with your business – we appreciate it very much.

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This blog post was written by Scott

President of Rose City Label – I am the primary blogger and marketing driver for our company. I can help with just about any label challenge – let my 21 years experience work for you!

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