by admin | Dec 4, 2014 | Company News, Technical

The new digital room looks beautiful and the press arrives tomorrow – amazing to reflect on all the things we had to do to make it happen. Happy to be very close to install, training, and then making more great labels for you.
Thanks for helping us to make this happen — our vendors and partners have been fantastic in this process.
- Room cleared and cleaned – done!
- Plumbing – done!
- Wall built – done!
- Sheetrock – done!
- HVAC – done!
- Electrical – done!
- Floor reinforcement, sanding, coating – done!
- Painting – done!
- New air lines – done!
- Ethernet lines – done!
Stay tuned for print samples and an open house soon. Thanks again for all your support.
by admin | Nov 20, 2014 | Company News, Technical

A stable foundation is absolutely essential for precise quality printing. As we move forward with higher technology and more complex digital labels, we have to build from a solid foundation – literally!
Though it wasn’t 100% required by the press vendor, a new surface for the press was strongly recommended for best press performance. That is what we want — best possible press performance for you! This new press is a major step forward for Rose City Label and we want to get the very best from the investment.
Serving our customers with faster turn around, better quality, and more dynamic printing options — that is what this is all about. Thank you for your patience, and for all the support the past 3 years that has helped us get to the point where we need more equipment to keep up.
These are great problems to have for any business. Want to learn more about how this press can help you? Please call us today.
by admin | Nov 12, 2014 | Company News, Technical

Having the right selection of label stocks to meet the needs of our customers was a key consideration when we selected the HP Indigo label press. Since this is the most popular, industry leading digital label press, the Indigo offers a very wide range of label stocks. HP Indigo presses require the label stock to be specially treated to accept the Indigo ink – the surface treatment on the material is very important to print quality and ink adhesion. Luckily there are many established manufacturers that provide a very wide range of label stocks for this new press.
- Uncoated Wine Label Stocks
- Metallic Foil and Polyester
- Clear Gloss and Matte Films
- High Gloss Papers
- Many Recycled Options
- And many more!
Having high quality material available – without need for extensive R&D on each project – made the HP Indigo a natural choice for us.
If you have a high quality short to mid-run label project, we probably have a material that will work for you — call us today!
by admin | Nov 10, 2014 | Company News, Technical

Many have asked why we need a 7 color digital press? Doesn’t CMYK (4 color) accomplish the same thing?
Actually no – with more base colors to build from, we are able to hit many more of the Pantone colors in printer’s library.
We discussed how process color works in a previous post – in a typical CMYK build, we add various amounts of these four colors (cyan, magenta, yellow and black) to build the color we want. With this new press we actually have SIX colors to build from rather than four. Think about having more ‘crayons’ in your coloring book? See how that would allow you to create more complex and detailed colors?
Read the full story about CMYK and PMS colors by clicking here.
By some estimates, we will be able to hit a staggering 97% of all Pantone colors! This level of color fidelity and consistency gives us even more options to print outstanding quality labels. The seventh color, by the way, allows us to print WHITE under an image. This is ideal for clear and metallic label stocks. Stay tuned as we explore all the possibilities.
Designers – bring us your challenging designs – we are here to help.
by admin | Oct 30, 2014 | Company News, Technical
This new state of the art HP Indigo press is a huge step forward for Rose City Label. We are proud to partner with the leading digital press company in the world to bring even higher quality labels to our customers. This is exciting and terrifying as we make a major move into the future. We are busy adding electrical, HVAC, humidity control, sanding and sealing the warehouse floor, and building a pristine environment to allow this press to perform at its best. Delivery is December 1st with training to follow – we expect to be running full speed by mid January with many new capabilities for you, including:
- Excellent solution for short to mid run lengths – 1,000 to 15,000 quantity
- Best print quality in the industry – most consistent platform for repeatable quality
- Faster deliveries for customers – more capacity = quicker response time
- More materials including uncoated and textured papers, films and foils
- Clear and metallic label stocks – white ink available for the first time in digital
Technical Details — call for more information if you are curious:
- Very fast – 70 feet per minute (8x Current Digital Speed!)
- Up to 7 colors – CMYK plus Orange, Green and Violet, for best PMS color matching
- Extremely low waste – quick setup and change over – most eco friendly solution
- Best quality in the industry – Over 6,000 presses world wide
- Variable data – images, barcodes, sequential numbers
- Security printing – micro bar codes – many new options
- Back-side printing – variable or static data on the label liner
Thank you for helping us grow into the future. We are excited to help with even more label options in 2015
Questions about digital printing for your project? Call us today – 503-777-4711
by admin | Oct 21, 2014 | Customers/Examples, Technical

This label shows one of the smallest bar codes we have ever seen used successfully. As you can see from the photo, this code is about 0.50″ wide and less than 0.125″ tall – and it scans!
The most amazing thing about this code is that is actually printed at the customer’s site on their 600 dpi thermal transfer printer with a white ribbon. To accurately print a code this small requires a precise combination of printer, ribbon, label stock, and print software settings. If any of these elements is off, the job won’t print properly. Everything must be working together for best performance.
At Rose City Label, we take pride in working with you to uncover all potential issues that may come up – even after the job leaves our plant. We work closely with you to make sure all the pieces fit together to get you a complete solution that works – on time, every time!
Have a challenging bar code label? Call us today.