Digital Demand Takes Off!

Here’s Our New Digital Press

Want to learn more about how this technology can help you?  Call us today!

Rose City Label has recently added more cutting edge digital printing capability. Our full color digital, dry toner printing provides crisp detail on both coated and uncoated label stocks. The press set up is very fast and efficient, which is good for the environment and cost effective for the customer.

The quality is outstanding. Once the roll is printed, it is moved to a second machine for cutting. This all digital process doesn’t use ink, actual cutting dyes, or plates. The image is cut from a digital file that we create from your artwork. No more charges for special shapes or sizes.

Any size, any shape, we can do it all. On this machine the label is laminated with a protective film die cut, and waste is removed to leave the finished label complete and ready to ship. This is the digital advantage and this is the future of short run, full color label printing.

For more information, call us today.

Migration to Digital Printing – When is it coming?

Is all printing going to become digital printing?  Eventually, yes, maybe…

The study linked below shows some very interesting findings – a few that really shocked me:

  1. Very few of the twelve print categories studied (including labels) will move primarily to digital presses by 2014, and in fact most won’t even get there by 2020.
  2. Digital printing is expected to grow at 11.5% compound annual rate, while conventional printing will decline by 5% in the next three years.
  3. The increase in digital comes from such a small base, that digital alone really isn’t displacing traditional print – online white papers, e-coupons, and other means of information delivery are taking more from conventional printing than their digital counterparts.

While this study covers much more than the label and packaging industry, it does provide some insight into the future or our business.

Being able to offer digital, plate less printing and digital die-cutting are a great benefit to our customers, but as we have always said, the newest technology isn’t always the best solution for your particular application.  Call us today and we will take the time to look at all the options to find out the best solution for you.

Read the full study by clicking here.

More Digital Printing at Rose City Label!

New Digital Press!

  • Faster turn around times
  • Lower set up costs – No plates and dies
  • Better pricing on short run full color labels

Custom Shapes with No Dies!

Full Color Printing with No Plates!

We are thrilled to bring in more high quality, cutting edge printing equipment to meet your needs in 2011 and beyond.  Ask us if this new technology is right for your next label project.

Call us today!

What file type should I use?

Easy.  Go Vector.  In the world of print, it’s so easy to choose the wrong file type.

Look below at the images.  Left is Raster and the Right is Vector.

With the easy access to web images and old “morgue” files, the fact is most of the time the files are not good.  These are called Raster images.  Simply put, raster images use pixels to establish an image, whereas vector uses an algorithm to create the image.  The end result is a clean and razor sharp image every time when you choose vector art.

Have questions – please call us today! We’d be happy to help.