Elegant Hot Stamp Foil Printing
As we come out of COVID-19 every consumer product will be looking to grow their impact. Every bottle of beer, wine, spirits and soda will be vying for new customer eyes. Shopping will be a new beginning and old brand loyalties will largely be forgotten. Getting out of the gate strong, making a huge impact on your ‘new’ customers right away, can be a game changer for many brands. Think of this restart after COVID-19 as a blank slate – a true rebirth of physical products in the marketplace. All the old loyalties and prejudices are gone – everyone is shopping in your category for the first time.
Nothing improves your image more than hot stamp foil printing on your label. Foil pops off the shelf. The lighting in a retail shelf or cold case interacts with the label in a way that catches the consumer. You have read many scientific studies about how consumer eyes track around a shelf – you have milliseconds to grab customer attention. Using elegant hot stamp foil on your label gives you that edge – the slight margin you need to capture new eyeballs and new customers. Don’t waste this opportunity to grab your consumer for the first time.
The Machine
Although we have been hot stamp foil printing for years, we upgraded our machine a few years ago to a full servo-driven, state of the art press. See the machine in action on our YouTube channel. Basically, the process is the same as it 
has always been – you heat a magnesium, copper, or brass plate up to 220 degrees and smash the foil onto the label with tremendous force. The process is the same, but this press is much more precise. These are the key features explained in the video:
- Large image area – 9″ x 9″ image area allows us to run very large labels, or run many at a time for better economy.
- Stable steel frame to transfer needed force with precision.
- Servo driven register for exacting foil placement.
- Modern electronics for reliable production into the future.
- Backed by a world wide company and a US-based service technician.
For all these reasons, the new machine is a fantastic addition to our lineup. We are thrilled to have this technology in house – staffed by our own people – so we can always meet your needs for hot stamp foil label printing. When you need an edge in the market after COVID-19, we are here to help.
Design Considerations
Because this is a bit of a crude printing technology, the design must be appropriate. Fade screens, photos, and extreme detail is not possible with hot stamp foil printing. The printing plate seen in this image is etched or engraved (depending on the metal) and the fine details are not possible. Besides the plate detail, the physical process of smashing foil into paper is not as elegant as our other printing press options. Typically bold logos, sans serif type, and borders are good candidates for hot stamp foil printing. If you have a design in mind, please send it to us for review. We can make suggestions to help maximize the impact of your foil elements without wasting money on areas that won’t print well. Fine lines – especially parallel lines together – can be very difficult. The result can be a crude, blocky appearance that defeats the effect you are trying to create. Send us your file for review – we can help get the foil in the right places for maximum impact.
Call Us Today – We have 35 YEARS of Hot Stamp Foil Printing!
We are experts in this area. For nearly 35 years we have been industry leaders in elegant hot stamp foil printing. Other label printers send jobs to us! We are respected in this area because of our knowlege, experience, and results. This COVID-19 crisis has been brutal on many of our customers. We are here for you and want to see you rise from this with a better business than ever. Elegant Hot Stamp foil printing can make a difference in your recovery. Call us today. We can help!