Textured Label Varnish
Textured label varnish helps your product stand out. The pictures don’t really do it justice, but we can send physical samples – you will be amazed at the tactile feel of this premium textured label varnish. When it is in yoiur hand, it
just feels different than most labels – you know you are drinking something special. In this case, the front label on the bottle is a deeply embossed placard that complements this label very well. Together, they make a premium package for your product.
How do we do that?
Some customers are fascinated with the technology behind their labels, and some really just want the results. If you like knowing how we get your labels to pop off the shelf, this is the paragraph for you. One of the key components of high quality label printing is the delivery of ink and coating to the label stock. The ink (or in this case, coating) is dispensed by a very expensive, finely engraved roller with microscopic ‘cups’ that carry and release coating onto the printing plate. These rollers have various line screens – numbers of cavities per linear inch. As the number of cells is increased, the volume of ink dispensed is reduced. In this case, we used a very coarse, high volume roller to deliver a very thick coating of varnish to the label surface. The textured label varnish is also enhanced with a fine grain additive – almost like putting sand into the label coating. Together with the proper volume, pressure, and press speed, this label ends up with a very distinctive tactile feel.
What does it cost?
Now that we have developed this process through trial and error with customrs, all our customers benefit from this knowledge. Because the textured label varnish slows down the press and uses more expensive materials, it is an upcharge from standard varnish, but it is worth it! The cost increase is only 5-10% over a standard flat varnsih. It isn’t for everyone, but if you like the feel in your hand, you will immediately see that it is worth the additional cost.
Call us today!
We have several different special techniques to offer. Hot and Cold foil treatments, embossing, specialty die cutting and this textured label varnish. We love printing, but often it is the other embellisments beyond printing that help your product stand out on the shelf. Call us today for more information. Now more than ever, you need your labels to stand out to the consumer, and we can make that happen for you.