by admin | Nov 12, 2014 | Company News, Technical

Having the right selection of label stocks to meet the needs of our customers was a key consideration when we selected the HP Indigo label press. Since this is the most popular, industry leading digital label press, the Indigo offers a very wide range of label stocks. HP Indigo presses require the label stock to be specially treated to accept the Indigo ink – the surface treatment on the material is very important to print quality and ink adhesion. Luckily there are many established manufacturers that provide a very wide range of label stocks for this new press.
- Uncoated Wine Label Stocks
- Metallic Foil and Polyester
- Clear Gloss and Matte Films
- High Gloss Papers
- Many Recycled Options
- And many more!
Having high quality material available – without need for extensive R&D on each project – made the HP Indigo a natural choice for us.
If you have a high quality short to mid-run label project, we probably have a material that will work for you — call us today!
by admin | Nov 10, 2014 | Company News, Technical

Many have asked why we need a 7 color digital press? Doesn’t CMYK (4 color) accomplish the same thing?
Actually no – with more base colors to build from, we are able to hit many more of the Pantone colors in printer’s library.
We discussed how process color works in a previous post – in a typical CMYK build, we add various amounts of these four colors (cyan, magenta, yellow and black) to build the color we want. With this new press we actually have SIX colors to build from rather than four. Think about having more ‘crayons’ in your coloring book? See how that would allow you to create more complex and detailed colors?
Read the full story about CMYK and PMS colors by clicking here.
By some estimates, we will be able to hit a staggering 97% of all Pantone colors! This level of color fidelity and consistency gives us even more options to print outstanding quality labels. The seventh color, by the way, allows us to print WHITE under an image. This is ideal for clear and metallic label stocks. Stay tuned as we explore all the possibilities.
Designers – bring us your challenging designs – we are here to help.
by admin | Nov 4, 2014 | Company News
We hope everyone had a great Halloween weekend
and enjoyed the extra sleep on Sunday.
Thanks to Scott and Whitney we had a great party here
at the office with great food and fun prizes.

by admin | Oct 30, 2014 | Company News, Technical
This new state of the art HP Indigo press is a huge step forward for Rose City Label. We are proud to partner with the leading digital press company in the world to bring even higher quality labels to our customers. This is exciting and terrifying as we make a major move into the future. We are busy adding electrical, HVAC, humidity control, sanding and sealing the warehouse floor, and building a pristine environment to allow this press to perform at its best. Delivery is December 1st with training to follow – we expect to be running full speed by mid January with many new capabilities for you, including:
- Excellent solution for short to mid run lengths – 1,000 to 15,000 quantity
- Best print quality in the industry – most consistent platform for repeatable quality
- Faster deliveries for customers – more capacity = quicker response time
- More materials including uncoated and textured papers, films and foils
- Clear and metallic label stocks – white ink available for the first time in digital
Technical Details — call for more information if you are curious:
- Very fast – 70 feet per minute (8x Current Digital Speed!)
- Up to 7 colors – CMYK plus Orange, Green and Violet, for best PMS color matching
- Extremely low waste – quick setup and change over – most eco friendly solution
- Best quality in the industry – Over 6,000 presses world wide
- Variable data – images, barcodes, sequential numbers
- Security printing – micro bar codes – many new options
- Back-side printing – variable or static data on the label liner
Thank you for helping us grow into the future. We are excited to help with even more label options in 2015
Questions about digital printing for your project? Call us today – 503-777-4711
by admin | Oct 14, 2014 | Company News, Environmental Green
We do everything we can to be as green as possible at RCL, even when picking up lunch.
My way of being green is cycling to work everyday, and picking up grub for the gang on
our “Fun day Fridays” from the food carts down the street.
Funny thing is, it’s quicker than driving there.

Want to work with an earth friendly, bike commuting label company? Call us today!
by admin | Oct 7, 2014 | Business Tips, Company News
We take our customer lead time requests very seriously. Getting labels into your hands quicker is the single biggest stress we have when it comes to taking care of our customers.
How long does a typical order take?
People want the labels for less money, and we occasionally get a quality complaint, but for every one of those, we have 10 people that want the labels faster! So what is the real answer? Here it is:
For September 2014:
- Average Lead Time for a NEW digital order was 7.12 working days
- Average Lead Time for a NEW conventional press order was 10.16 working days
- Average Lead Time for a REPEAT digital order was 6 working days
- Average Lead Time for a REPEAT conventional press order was 7.33 working days
We are proud to share this data – we measure everything and like to focus on the actual data to run our business. Here is more insight behind the averages:
- 18% of our orders were DIGITAL and 82% were CONVENTIONAL.
- 67% of our orders were REPEATS and 33% were NEW or REVISED
- Averages above are accurate overall, but 95 orders in September were done in 5 days or less!
Part of this solution is adding people and lengthening the work day on our equipment — we have gradually done that over this year and it is working very well. We now have about 20 more available press hours each week than we had a year ago. This helps, but we still need more so we are considering a major equipment upgrade — more on that in a future post. For now, we are happy with the progress we have made. Stay tuned for more exciting news soon on the equipment front – and THANK YOU for keeping us so busy. Without our loyal customers, we wouldn’t be worried about lead times at all!
Want more information about our lead times or what you can do to help us expedite your orders? Call us today.