by admin | Feb 6, 2013 | Customers/Examples, Label News
According to the Beverage Information Group, 58.1% of wine buying decisions are made by women. So why don’t more wine label designs appeal to women? Here are some tips to connect with women from Becca Bauer from Bauerhaus Design, Inc in Chicago:
If you want to go after women, your wine label will need to:
1. Have a unique memorable wine label design that compliments your other labels. Many people forget names, but do remember artwork. For example, a friend of mine will often ask her favorite restaurant for the wine with the girl riding a bike.
2. Tell a story that women will want to share. Is your wine label inspired by your trip to Europe? Share it. The story should compliment your brand, whether it’s funny or classy.
3. Ditch the wine ratings. Instead describe what it really tastes like and what mood it will evoke. Girl’s trip to Vegas or a night around the bonfire?
4. Promote an interactive experience. Since the above research shows we women are social, encourage us to share our favorite stories about your wine on Twitter, Facebook or your website.
5. Donate a portion of sales to a favorite charity. Women love to rally behind a good cause.
If you want to put these design ideas into action on your label, please call us today so we can help you connect with more women buyers and elevate your brand in the market.
by admin | Oct 26, 2012 | Company News, Label News
I am humbled and honored to be recognized by our national trade association as the TLMI Converter of the Year. The women and men that have been honored in the past really are the pioneers and leaders in the label industry all over America. This award is a great tribute to our team and especially my partner/sister, Whitney, who stood behind me and allowed me the flexibility to dedicate many hours to TLMI over the years.
Our company is in a great position as we continue to move forward with new equipment and growth. 2011 was a very good year, and 2012 looks like it will end even better in all areas. This award was given based on my many years of leadership in our trade association, but also the great respect we have earned as a company, and I accept the award on behalf of everyone in our company.
We at Rose City Label are truly blessed and thankful for all the people that put their trust and confidence in us every single day. It is an honor to serve you, and the label industry as a whole.
Click here to read the full story.
Thank you.
by admin | Jul 18, 2012 | Customers/Examples, Label News, Technical
Though this doesn’t directly relate to labels, it was an interesting idea that seemed worth passing along.
Here is the story from Popular Science:
… introduced the ChillCan, a completely self-chilling can reduces a drink’s temperature by 30ºF in three minutes.
Read the full story of the Self Chilling Can
The ChillCan contains a cylindrical chamber of high-pressure CO2 gas, which ends in a valve that extends through the base of the can and is capped by a button. When the user pushes the button, the valve opens and the CO2 rushes out of the bottom of the can and into the air. As the gas expands, it absorbs heat from the surrounding liquid, lowering the temperature. Along with his can, Joseph is launching an energy drink called West Coast Chill to put in it. The drink will be available this summer in Arizona, Nevada, Southern California and online, and in stores nationally by 2014. Hopefully, beer will be next.
by admin | Jul 18, 2012 | Label News, Technical
This is great news for wine label, beer label and spirits label buyers. The government is relaxing some standards in an effort to streamline the process and make it easier to get small revisions to market. This mostly applies to a new vintage year or a minor change to a previously approved label, but it is certainly a step in the right direction.
Here are the highlights – the following will be allowed without re-approval:
- Add, delete or change awards and medals.
- Reposition any label information, including, text, illustrations and graphics.
- Minor editorial corrections that do not change the meaning of the label.
- Add,delete or change trademark or copyright symbols, kosher symbols, company logos and/or social media icons.
- Add, delete or change a vintage date.
- Add, delete or change stated bottling date, production date (day, month and/or year) or freshness information including bottling, production or expiration dates or codes.
- Add, delete or change holiday and/or seasonally themed graphics, artwork and or salutations.
For more information – follow this link
As always, it is the customer’s responsibility to stay current on all of these fast-changing regulations, but Rose City Label is happy to pass on this type of updated information as we receive it.
Thanks to our customer Greg Lint of Oak Knoll winery for passing along this updated information
by admin | May 11, 2012 | Company News, Label News
Mark your calendar for May 20th to June 17th, it’s time again for the Portland Rose Festival. And again
ROSE CITY LABEL is proud to be printing the Oak Knoll Winery Label. Oak Knoll is the Official Wine of
the Portland Rose Festival.
The Portland Rose Festival and Oak Knoll are in mutual agreement, understanding, and commitment to
serving Portland. In 1987, Ron and Marjorie Vuylsteke initiated an art scholarship program that would be
given to an Oregon College of Art and Craft (OCAC) student through a label art contest. In order to encourage
and foster art within the Portland community, this recognition brings awareness to young artists at the
Oregon College of Art and Craft, and also greatly benefits the winning student. Once the rendering’s been
chosen, the student then goes through the entire wine label production process from working with the
designers, through all press checks, to seeing his or her final work on the wine bottles.
This year’s student recipient is Elizabeth Zimmerman. These are her labels shown above that won her
the contest! Pretty cool, huh? I would buy the wine just for the label alone but Oak Knoll is even a
great wine too.
by admin | Mar 22, 2012 | Customers/Examples, Label News
This new brewery is being established just to help build community and to give to non-profit organizations.
A portion of each sale will be donated directly to local community organizations. The pub is still under construction and looking for donations to set up its kitchen.
Drink beer and save the world – what a great combination!
Read more by clicking here.
