Labels are a deciding factor of either buying something or picking another brand.

 What are some things that make the best label? What will really catch someone’s eye while also defining your business? Color matching with pleasing tones should always be a top priority. Less words and a well crafted layout will bring in a customer.

At ROSE CITY LABEL, design and implementation are crucial for labels, this is why each customer is taken care of individually to make sure only the best will be created and produced. A hastily made label can push away potential customers and even turn off loyal ones from the company. Also, ROSE CITY LABEL offers clients both Flexographic and Digital printing, expanding options tenfold. These custom labels will withstand the wear and tear of shipping and customer handling and everything in-between.

ROSE CITY LABEL has been in business since 1928, and even maintained during this tough economy, while providing for Oregon and the rest of the United States.

Whether you need a small run or large run, we can suit your needs and your vision.

 

Migration to Digital Printing – When is it coming?

Is all printing going to become digital printing?  Eventually, yes, maybe…

The study linked below shows some very interesting findings – a few that really shocked me:

  1. Very few of the twelve print categories studied (including labels) will move primarily to digital presses by 2014, and in fact most won’t even get there by 2020.
  2. Digital printing is expected to grow at 11.5% compound annual rate, while conventional printing will decline by 5% in the next three years.
  3. The increase in digital comes from such a small base, that digital alone really isn’t displacing traditional print – online white papers, e-coupons, and other means of information delivery are taking more from conventional printing than their digital counterparts.

While this study covers much more than the label and packaging industry, it does provide some insight into the future or our business.

Being able to offer digital, plate less printing and digital die-cutting are a great benefit to our customers, but as we have always said, the newest technology isn’t always the best solution for your particular application.  Call us today and we will take the time to look at all the options to find out the best solution for you.

Read the full study by clicking here.

Green Packaging is for REAL

An excellent presentation at the Northwest Food Processors Association trade show and conference highlighted the real impact of consumers need to be green.  Here are the results of a world wide consumer study by Ball Corporation in Boulder, CO:

  • Sustainable Packaging sales were $88 Billion in 2009 and will grow to $170 Billion by 2012.
  • 60% of US consumers say they will pay more for ‘Green’ products
  • 84% Look for the Recycle symbol on packaging
  • The aluminum Wine Bottle is growing in Australia – it is lighter and easier to recycle
  • People are asking for ‘right-sized’ packaging, minimalist packaging, and smaller, semi-permanent containers
  • The rest of the world is leading the USA in Green Packaging – in Europe recycling is a ‘duty’, while in USA it is still seen as a choice

Want to learn more about how to ‘Green’ your label?  Call us today!

Let Us Help You – For Free!

Are you currently working on designing or redesigning your label?  If you find yourself running into issues or unsure about moving forward with your designs, give us a call.  We can provide the best way for your label to be printed and find ways to save now and for future runs.

We aren’t a full service ad agency or graphic design firm – but we ARE label experts!  If you need graphic design or a full marketing kit, we can refer you to excellent sources for that.  Regardless of your design needs, we can make your labels print better on press, more cost effectively, than anyone else.

Call us today – the initial consultation is free!

Let’s Get Organized – Beat the Holiday Rush!

Don’t let the holiday rush roll you over!  Take the time now to see what labels your products need and how to get them out before the Holidays.  Do you sell more during the holidays? Stock Up Now!  Are you sending client gifts? They look better with labels!  Need a face lift for your logo? Call us now!

Remember, the holiday lines are forming so don’t get caught at the end.